Is Personal Branding The Key To Success In Simultaneous Elections In 2024?
DOI:
https://doi.org/10.62872/f7r14e91Keywords:
first time voters, general election, personal brandingAbstract
In the context of representative democracy, elections play a central role in determining the direction of a country's policies and leadership. In Indonesia, the moment of general elections, especially the presidential and vice presidential elections, is very important to determine the political future of the nation. With the development of democracy, the phenomenon of first-time voters has emerged-a new generation that is actively involved in the political process. This study aims to examine the impact of personal branding of presidential and vice presidential candidates on novice voters in the 2023 general election. The method used is quantitative with data collection through questionnaires and data analysis using Smart PLS. The results showed that personal attributes such as honesty, professional background, populism, and wealth have a significant positive influence on the perception of personal branding of presidential and vice presidential candidates among novice voters. These findings make a significant contribution to the understanding of how personal branding elements can influence the decisions of novice voters in general elections.
Downloads
References
Ansori, M. 2020. Metode Penelitian Kuantitatif Edisi 2. Airlangga University Press.
Anshori, M., & Iswati, S. 2019. Metodologi Penelitian Kuantitatif: Edisi 1. Airlangga University Press.
Ahmad, J., 2018. Desain penelitian analisis isi (Content analysis). Research Gate, 5(9), pp.1-20.
Amirullah. (2015). Populasi dan Sampel (67) dalam buku Metode Penelitian Manajemen. Malang: Bayumedia Publishing
Agusta, I. (2003). Teknik Pengumpulan dan Analisis Data Kualitatif. Pusat Penelitian Sosial Ekonomi. Litbang Pertanian, Bogor
CNN Indonesia. 2023. Definisi Pemilih Pemula dan Jumlahnya yang Besar di Pemilu 2024. URL:https://www.cnnindonesia.com/nasional/20230802155535-617-981051/definisi-pemilih-pemula-dan-jumlahnya-yang-besar-di-pemilu2024. Diakses tanggal 19 Februari 2024.
Ganduri, R.N., Reddy, E.L. and Reddy, T.N., 2020. Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest. International Journal of Online Marketing (IJOM), 10(3), pp.21-33
Hidayati, A.N., 2024. Personal Branding Anies Baswedan Calon Presiden Indonesia 2024 Melalui Media Sosial Instagram. Jurnal Desain, 11(2), pp.433-440.
Komisi Pemilihan Umum. 2023. DPT Pemilu 2024 Dalam Negeri dan Luar Negeri, 204,8 Juta Pemilih. URL: https://www.kpu.go.id/berita/baca/11702/dptpemilu2024-nasional-2048-jutapemilih. Diakses tanggal 19 Februari 2024.
Muhammad, N. 2023. KPU: Pemilih Pemilu 2024 Didominasi oleh Kelompok Gen Z dan Milenial. URL: https://databoks.katadata.co.id/datapublish/2023/07/05/kpupemilih-pemilu-2024-didominasi-oleh-kelompok-gen-z-dan-milenial. Diakses tanggal 19 Februari 2024.
Muslimah, I., 2019. Strategi Personal Branding Ganjar Pranowo Dengan Nilai Kearifan Lokal Di Instagram Dalam Pilgub Jateng 2018 (Doctoral dissertation, Master Program in Communication Science).
Palupi, G.A. and Tutiasri, R.P., 2023. Pemilih Pemula dan Personal Branding Bakal Calon Presiden 2024 di Media Sosial (Studi Deskriptif Kualitatif terhadap Ganjar Pranowo). JIIP-Jurnal Ilmiah Ilmu Pendidikan, 6(11), pp.8646-8653.
Sahid, R. and Budianto, H., 2022. Strategi Komunikasi Pemasaran Politik Airlangga Hartarto Dalam Membangun Political Branding Menjadi Capres 2024. Orasi: Jurnal Dakwah dan Komunikasi, 13(2), pp.238-250.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Arum Arupi Kusnindar, Ayunita Sari, Bilqis Dwi Fitria, Krisna Fino Pratama (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
