Maneggio
type: channel
description: Maneggio (MJ) is a peer-reviewed open access international journal has been aimed at facilitating a better comprehension of research-based management sciences among academicians and study analysts, thereby giving a positive contribution and influence on the world of management sciences. All submitted manuscripts will be reviewed by the editors and then evaluated by a minimum of two International Reviewers through a double-blind review process. This is to ensure the quality of manuscripts published in the journal. The journal publishes original articles on current issues and trends occurring internationally in the fields of: (1) financial management, (2) management, (3) human-resource management, (4) behavior organizational, (5) good governance, (6) strategic management, (7) business ethics, (8) entrepreneurship, (9) management accounting, (10) manajemen produksi. The journal, which has been published since 2024, is published six times each year in February, April, June, August and October and December. Journal title : Maneggio Initials : MJ Frequency : 6 (six) times a year (February, April, June, August, October, December) DOI : 10.62872 ISSN Online : 3032-7652 Editor in Chief : Ronald N Girsang,SE., M.S.Ak Managing Editor : Olyvia Rosalia, S.E Assistant Editor : Sefiani Dwi Azmi Publisher : PT. Anagata Sembagi Education Accreditation : Index Copernicus International
publisher: PT. Anagata Sembagi Education
language: en
publication name: Maneggio
issn: 3032-7652
items: Creator Economy as a New Trend: Business Management Implications in the Digital Influencer Era
items: Cloud-Based Transportation Management System (TMS) Implementation for Distribution Efficiency in National E-Commerce
items: Multi-Stakeholder Collaboration in Implementing Sustainable Logistics: A Case Study of Regional Supply Chains in Southeast Asia
items: CORPORATE GOVERNANCE AND PROFITABILITY ON EARNINGS MANAGEMENT IN INDONESIAN INFRASTRUCTURE FIRMS: THE ROLE OF LEVERAGE
items: DIGITAL DETOX POLICY AS A STRATEGIC TOOL TO REDUCE BURNOUT AND INCREASE PRODUCTIVITY IN MULTINATIONAL COMPANIES
items: Sustainability Leadership: The Role of Strategic Management in Achieving Sustainable Competitive Advantage
items: The Impact of Human Resource Analytics on the Effectiveness of Human Resource Management at the Environmental Service Office of Southwest Papua Province
items: Digital Transformation in HR Management: The Role of Human Resource Analytics in Decision-Making Effectiveness
items: A Comparative Study of Green Banking Implementation between Indonesia Banks and Singapore Banks
items: https://ejournal-nawalaedu.com/index.php/MJ/article/view/2035
items: Pricing and Promotion Strategies for Hotel Room Occupancy Rates at Niagara Parapat Hotel, Girsang Sipangan Bolon District, Simalungun Regency, North Sumatra
items: Green Marketing Strategy in the Age of Sustainability: Building an Environmentally Friendly Brand Image for Long-Term Competitive Advantage
items: The Influence of Digital Reputation Management on the Success of Local Brands with Customer Trust as a Mediator
items: The Effect of Gamification Strategy on Students Motivation and Achievement in Algebra Learning
items: Smart Logistics 5.0: Integrated Transportation Innovation for Global Supply Chain Efficiency
items: Determination of Online Training in Increasing Productivity for Sustainable SMEs in Southwest Papua Province
items: The Impact of Social Mdia and Economic News on Stock Prices : A Behavioral Finance Perspective in the Society of West Sulawesi Province
items: The Influence of Product Quality, Information Quality, and Consumer Trust on Boiler Machine Purchase Decisions (Case Study of CV. Jaya Makmur Sentosa, Tangerang City)
items: The Influence of Competencies and Work Motivation on Instructor Performance and Its Implications on the Quality of Graduates (Survey on Flight Operation Officer (FOO))
items: Management Strategies to Improve Organizational Performance in the Digital Age
items: Integration of the Internet of Things (IoT) in Renewable Energy Management Strategies to Increase the Competitiveness of Machine Companies in the Green Industry Era
items: Job Satisfaction of Private Teachers: The Role of Compensation, Work Environment, and Motivation from a Two-Factor Theory Perspective
items: The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia
items: The Influence of Work Facilities, Communication and Motivation on Employee Performance at the Pioneer Air Transport Subsidy Service Elelim Coordinator
items: The Correlation Between Financial Literacy and Microcredit Access on The Profitability of Horticular Farming Enterprises
items: The Influence of Financial Stress on Student Consumption and Savings Behavior in the Era of Economic Crisis
items: An Analysis of The Role of Innovation and Digitalization in Enchancing Corporate Competitive Adventage in the Digital Economy Era
items: Implementation of Digital Human Resource Management (E-HRM) to Improve Organizational Efficiency in the Industry 4.0 Era
items: THE INFLUENCE OF INTELLECTUAL INTELLIGENCE, INTELLIGENCE SPIRITUAL AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE KENDARI NATIONAL SAR COMMUNITY
items: The Utilization of Artifical Intelligence in Optimizing Digital Marketing Strategies in Start-Up Companies

Creator Economy as a New Trend: Business Management Implications in the Digital Influencer Era
type: item
description: The creator economy phenomenon marks a shift in the economic paradigm from material production to symbolic production oriented toward attention, creativity, and social legitimacy. This study aims to analyze the implications for business management in the context of the development of the creator economy and the role of digital influencers as key actors in this ecosystem. Using a qualitative phenomenological approach, this study explores the experiences, strategies, and dynamics of relationships between creators, brands, and digital platforms through in-depth interviews and participant observation. The results show that economic value is now built through symbolic interactions, identity performativity, and emotional collaboration between creators and audiences. Meanwhile, business management structures are transforming toward a more flexible, participatory, and social network-based collaborative model. However, dependence on platform algorithms creates new power asymmetries and ethical challenges for the sustainability of the creator economy. Therefore, business management in the digital era needs to develop strategies oriented not only toward economic efficiency but also toward digital ethics, transparency, and social sustainability. These findings confirm that the creator economy is a new form of participatory capitalism that demands the integration of technological logic, cultural values, and managerial responsibility
subject: Articles
  topic: section
subject: Business Collaboration
  topic: keywords
subject: Creator Economy
  topic: keywords
subject: Digital Management
  topic: keywords
creator: Muhammad Irfan Aditama
rights: Copyright (c) 2025 Muhammad Irfan Aditama (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-28
publication date: 2025-10-28
starting page: 219
ending page: 227
doi: 10.62872/9q0zhk11

Cloud-Based Transportation Management System (TMS) Implementation for Distribution Efficiency in National E-Commerce
type: item
description: This study aims to analyze the implementation of a cloud-based Transportation Management System (TMS) in enhancing distribution efficiency within Indonesia’s national e-commerce sector using a Systematic Literature Review (SLR) approach. The adoption of cloud-based TMS has become an integral component of Indonesia’s digital logistics transformation, emphasizing efficiency, transparency, and sustainability. The findings indicate that TMS can reduce transportation costs by 15–25%, accelerate delivery times, and optimize route planning through real-time data integration. Economically, the system strengthens national competitiveness by improving productivity and fostering cross-sector collaboration among logistics providers, government bodies, and e-commerce enterprises. From a sustainability perspective, TMS contributes to carbon emission reduction and energy efficiency in transportation, aligning with the nation’s green logistics initiatives and net-zero emission targets. Nevertheless, its effectiveness remains dependent on digital infrastructure readiness, human resource competence, and policy support for cross-sector data interoperability. This research highlights that the successful adoption of cloud-based TMS requires collaborative governance and inclusive technological integration policies. Therefore, TMS serves as a strategic foundation for enhancing distribution efficiency, e-commerce competitiveness, and sustainable digital economic growth in Indonesia.
subject: Articles
  topic: section
subject: cloud computing
  topic: keywords
subject: digital transportation
  topic: keywords
subject: distribution efficiency
  topic: keywords
subject: e-commerce
  topic: keywords
creator: Kasrim
creator: Berilian Ayu Kusuma
creator: Isah Fitriani
rights: Copyright (c) 2025 Kasrim, Berilian Ayu Kusuma, Isah Fitriani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-29
publication date: 2025-10-29
starting page: 241
ending page: 253
doi: 10.62872/dc5de563

Multi-Stakeholder Collaboration in Implementing Sustainable Logistics: A Case Study of Regional Supply Chains in Southeast Asia
type: item
description: This study aims to analyze the dynamics of multi-stakeholder collaboration in implementing sustainable logistics across Southeast Asia using a Systematic Literature Review (SLR) approach. In the context of regional economic integration, collaboration among governments, private sectors, academia, and civil society plays a pivotal role in achieving environmentally friendly and resilient supply chain efficiency. The study reviewed 85 scholarly publications from 2015 to 2025 focusing on collaborative governance, digital innovation, and cross-border green logistics practices. The findings reveal that logistics research trends in ASEAN have shifted from cost-efficiency to technology integration and social sustainability. Multi-stakeholder collaboration significantly enhances distribution efficiency, strengthens supply chain resilience, and expands MSME participation in the digital logistics ecosystem. Nevertheless, challenges persist in the form of technological disparities, fragmented regulations, and limited digital literacy in developing economies. Guided by the collaborative governance framework and Triple Bottom Line principles, this research concludes that sustainable logistics requires intersectoral synergy driven not only by technological innovation but also by adaptive, transparent, and value-based governance.
subject: Articles
  topic: section
subject: ASEAN
  topic: keywords
subject: collaboration
  topic: keywords
subject: governance
  topic: keywords
subject: sustainable logistics
  topic: keywords
creator: Kasrim
creator: Nur Wahyuni
creator: Risza Presty Rumani
rights: Copyright (c) 2025 Kasrim, Nur Wahyuni, Risza Presty Rumani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-29
publication date: 2025-10-29
starting page: 228
ending page: 240
doi: 10.62872/ve725q95

CORPORATE GOVERNANCE AND PROFITABILITY ON EARNINGS MANAGEMENT IN INDONESIAN INFRASTRUCTURE FIRMS: THE ROLE OF LEVERAGE
type: item
description: This study investigates the influence of profitability, audit firm size, and the proportion of independent commissioners on earnings management, with leverage as a mediating variable. The research focuses on companies in the infrastructure sector listed on the Indonesia Stock Exchange (IDX) between 2017 and 2022. Employing a managerial balance sheet perspective and structural equation modeling, the study finds that audit firm size, independent commissioners, and leverage significantly affect earnings management. Profitability and audit firm size also influence leverage. Furthermore, leverage mediates the relationship between profitability and earnings management and partially mediates the relationship between audit firm size and earnings management. These findings offer valuable implications for improving corporate governance and enhancing the quality of financial reporting, especially in sectors highly dependent on debt financing.
subject: Articles
  topic: section
subject: earnings management
  topic: keywords
subject: profitability
  topic: keywords
subject: audit firm size
  topic: keywords
subject: independent commissioners
  topic: keywords
subject: leverage
  topic: keywords
subject: infrastructure sector
  topic: keywords
creator: Agus Hocky
creator: Teddy Chandra
creator: Triyonowati Triyonowati
rights: Copyright (c) 2025 Agus Hocky, Teddy Chandra, Triyonowati Triyonowati (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-23
publication date: 2025-10-23
starting page: 183
ending page: 195
doi: 10.62872/6yb3jx21

DIGITAL DETOX POLICY AS A STRATEGIC TOOL TO REDUCE BURNOUT AND INCREASE PRODUCTIVITY IN MULTINATIONAL COMPANIES
type: item
description: This study aims to analyze digital detox policy as a managerial strategy to reduce burnout and enhance employee productivity in multinational corporations. The phenomenon of digital overload caused by constant connectivity has created significant psychological pressure and emotional exhaustion within global work environments. Adopting a descriptive–qualitative approach with a juridical–managerial framework, this study integrates Strategic Human Resource Management (SHRM), Self-Determination Theory (SDT), and the Job Demands–Resources (JD-R) model. Data were collected through literature reviews and semi-structured interviews with 12 HR managers from four multinational companies operating in Southeast Asia and Europe. Findings reveal that strategically integrated digital detox policies including restricted digital access hours, digital mindfulness training, and right to disconnect initiatives, reduced burnout levels by up to 25% and improved work engagement and overall productivity by 12% on average. The results highlight that digital detox should be viewed not merely as a wellness initiative but as a strategic instrument that strengthens competitiveness and human-centered sustainability within global organizations. The study recommends stronger top management commitment and cross-functional collaboration to ensure consistent and culturally adaptive implementation of digital detox policies across multinational contexts.
subject: Articles
  topic: section
subject: burnout
  topic: keywords
subject: digital detox
  topic: keywords
subject: management strategy
  topic: keywords
subject: productivity
  topic: keywords
creator: Tiara Nirmala
creator: Nasrullah Djamil
creator: IGP Ratih Andaningsih
rights: Copyright (c) 2025 Tiara Nirmala, Nasrullah Djamil, IGP Ratih Andaningsih (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-24
publication date: 2025-10-24
starting page: 196
ending page: 205
doi: 10.62872/pa9drr31

Sustainability Leadership: The Role of Strategic Management in Achieving Sustainable Competitive Advantage
type: item
description: This study investigates the role of sustainability leadership in shaping strategic management practices and their combined impact on achieving sustainable competitive advantage. Using a quantitative design with data from 230 managers and sustainability practitioners in Indonesia, the research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships among Sustainability Leadership (SL), Strategic Management (SM), and Sustainable Competitive Advantage (SCA). The findings reveal that SL has a significant positive effect on SM (β = 0.768, p < 0.001), and SM has a strong effect on SCA (β = 0.542, p < 0.001), confirming SM’s mediating role in the SL–SCA relationship. These results underscore that sustainability-oriented leadership enhances organizational innovation, stakeholder engagement, and adaptability through structured strategic mechanisms. The study contributes theoretically by integrating the Resource-Based View (RBV) and Natural Resource-Based View (NRBV) frameworks, demonstrating that leadership and strategy function as dynamic capabilities that reconfigure internal competencies for superior sustainable performance. Practically, the results suggest that organizations embedding ethical, visionary, and transformational leadership into strategic processes are more capable of achieving long-term competitiveness in the era of the green economy and digital transformation.
subject: Articles
  topic: section
subject: Sustainability Leadership
  topic: keywords
subject: Strategic Management
  topic: keywords
subject: Sustainable Competitive Advantage
  topic: keywords
subject: Dynamic Capabilities
  topic: keywords
subject: Resource-Based View
  topic: keywords
subject: Natural Resource-Based View
  topic: keywords
creator: Adya Hermawati
creator: Rizki Dwi Ariyanto
creator: Tri Wartono
creator: Kanisius Bruno Siki
rights: Copyright (c) 2025 Adya Hermawati, Rizki Dwi Ariyanto, Tri Wartono, Kanisius Bruno Siki (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
starting page: 152
ending page: 161
doi: 10.62872/v8m5qf73

The Impact of Human Resource Analytics on the Effectiveness of Human Resource Management at the Environmental Service Office of Southwest Papua Province
type: item
description: This study aims to analyze the effect of Human Resource Analytics on the effectiveness of human resource management at the Sorong Regency Environmental Service Office, with data-based decision making as an intervening variable. This research uses quantitative methods with an explanatory approach. The study population was all employees of the Environmental Service Office of Sorong Regency, Southwest Papua Province, which obtained a sample of 110 respondents with purposive sampling technique. Data were collected through a questionnaire with a Likert scale of 1-5, and analyzed using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results showed that: (1) Human Resource Analytics has a positive and significant effect on HR management effectiveness; (2) Human Resource Analytics has a positive and significant effect on data-based decision making; (3) data-based decision making has a positive and significant effect on HR management effectiveness; and (4) Human Resource Analytics has an indirect effect on HR management effectiveness through data-based decision making as an intervening variable. These findings strengthen the evidence-based theory of HRM and confirm the importance of utilizing HR analytics to support the effectiveness of employee management in the public sector. .
subject: Articles
  topic: section
subject: human resource analytics
  topic: keywords
subject: data-based decision making
  topic: keywords
subject: effectiveness of human resource management
  topic: keywords
subject: local government
  topic: keywords
creator: Roberthair Suripatty
creator: Naomi Ormak
creator: Victor P. K. Lengkong
creator: Merinda H. Ch. Pandowo
rights: Copyright (c) 2025 Roberthair Suripatty, Naomi Ormak, Victor P. K. Lengkong , Merinda H. Ch. Pandowo (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
starting page: 206
ending page: 218
doi: 10.62872/1wc8g714

Digital Transformation in HR Management: The Role of Human Resource Analytics in Decision-Making Effectiveness
type: item
description: ABSTRACT This study aims to analyze the influence of Digital Transformation and Human Resource Analytics on Decision-Making Effectiveness in the context of human resource management. This study uses a quantitative approach with a survey method, involving 150 respondents consisting of HR employees, leaders, and managerial staff in public and private organizational sectors. Data collection was carried out through a five-point Likert scale questionnaire that has been tested for validity and reliability. Data analysis used multiple linear regression with the help of SPSS software version 26. The results of the study indicate that: (1) Digital Transformation has a positive and significant effect on decision-making effectiveness (significance value 0.000 < 0.05); (2) Human Resource Analytics also has a positive and significant effect on decision-making effectiveness (significance value 0.001 < 0.05); and (3) simultaneously, the two independent variables contribute 71.2% to increasing decision-making effectiveness. These findings confirm that the integration of digital technology with HR data analysis plays a crucial role in creating faster, more accurate, and evidence-based decision-making. This research provides theoretical implications for the development of the Data-Driven HR concept, as well as practical recommendations for organizations to strengthen digital and analytical capabilities within their HR management functions. It is hoped that future research will incorporate a mixed methods approach to explore the contextual and cultural aspects that influence decision effectiveness in the digital age.
subject: Articles
  topic: section
subject: digital transformation
  topic: keywords
subject: human resource analytics
  topic: keywords
subject: decision making effectiveness
  topic: keywords
subject: human resource management
  topic: keywords
creator: Maulid Sakaria
rights: Copyright (c) 2025 Maulid Sakaria (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-16
publication date: 2025-10-16
starting page: 127
ending page: 140
doi: 10.62872/mbekq437

A Comparative Study of Green Banking Implementation between Indonesia Banks and Singapore Banks
type: item
description: The deterioration of the natural environment has become a significant global issue, Green Banking is a program where financial institutions prioritize environmental concerns within their operations and business activities. This research aims to examine and compare the progress of Indonesian banks and Singaporean banks in implementing green banking. This research employed ROE annual report, digital banking record, and green projects that banks participated in from 2019 to 2023. The analysis revealed that Indonesia and Singapore experienced a loss in 2019, but subsequently recovered their equity footing in 2020 and continued to do so through 2023. A statement from the banks' annual report indicated that digital banking played a role in maintaining banks' equity throughout the year, demonstrating the successful implementation of digital banking in both Indonesia and Singapore. A While Indonesia's green investment and loans prioritize supporting small green businesses, Singapore's approach is to assist larger enterprises that aim to adopt environmentally friendly practices. This research has revealed that both Indonesia and Singapore have successfully implemented green banking, and each country has developed its own approach to this implementation.
subject: Articles
  topic: section
subject: green banking
  topic: keywords
subject: singapore
  topic: keywords
subject: green investment
  topic: keywords
subject: digital banking indonesia
  topic: keywords
subject: ROE
  topic: keywords
creator: Kezia Pratnya Theresa
creator: Dwi Nita Aryani
rights: Copyright (c) 2025 Kezia Pratnya Theresa, Dwi Nita Aryani (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-14
publication date: 2025-10-14
starting page: 57
ending page: 71
doi: 10.62872/5shgx555

https://ejournal-nawalaedu.com/index.php/MJ/article/view/2035
type: item
title: The Role of Transformational Leadership, Work Environment, and Work Motivation in Improving Employee Performance on People's Credit Bank (Survey on Bank BPR Nusantara Bona Pasogit 14 and Nusantara Bona Pasogit 19)
description: Employee performance is an important factor that determines the success of an organization, especially in financial institutions such as Bank Perkreditan Rakyat (BPR). In the face of increasingly fierce banking competition, employee performance is a determinant of competitiveness and operational sustainability. However, there are still problems such as the application of transformational leadership in providing inspiration and intellectual stimulation, work environment conditions that do not support productivity, and reward systems that are not able to motivate employees optimally. These problems have an impact on the suboptimal performance of employees at BPR Nusantara Bona Pasogit. This study aims to determine the influence of transformational leadership, work environment, and work motivation on employee performance, both partially and simultaneously. The approach used is quantitative with descriptive and verifiable methods. Data was obtained through the distribution of questionnaires to employees and analyzed using path analysis with the help of statistical software. The results of the study show that transformational leadership, work environment, and work motivation in general are in the category of good enough to very good. Partially, all three variables have a positive and significant effect on employee performance, while simultaneously all three have a strong influence on performance improvement. Among the three, work motivation is the most dominant factor in influencing employee performance. These findings confirm that improving employee performance can be achieved through inspirational leadership, a conducive work environment, and an effective motivation system. The results of the research are expected to be input for the management of BPR Nusantara Bona Pasogit in increasing leadership effectiveness, creating a supportive work atmosphere, and strengthening work motivation to encourage employee performance in a sustainable manner.
subject: Articles
  topic: section
subject: Transformational Leadership
  topic: keywords
subject: Work Environment
  topic: keywords
subject: Work Motivation
  topic: keywords
subject: Employee Performance
  topic: keywords
creator: Mayson Manurung
creator: Deden A. Wahab
rights: Copyright (c) 2025 Mayson Manurung, Deden A. Wahab (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 175
ending page: 182
doi: 10.62872/6h4rf245

Pricing and Promotion Strategies for Hotel Room Occupancy Rates at Niagara Parapat Hotel, Girsang Sipangan Bolon District, Simalungun Regency, North Sumatra
type: item
description: This study aims to analyze To obtain information on whether there is a positive and significant influence of partial pricing strategies on room occupancy rates at the Niagara Hotel Parapat. The method used in this study is quantitative descriptive with a purposive sampling technique. The analysis tool used is multiple linear regression. From this study, it is known that from 45 respondents who answered the questionnaire with the results of the study, it was obtained that price has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 5.536 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that price has an effect on room occupancy rates is accepted. Promotion has a significant effect on hotel room occupancy rates. This can be seen from the calculated t-value of 2.287 which is greater than the t-table value of 2.022 at a significance level of 5%. Thus, the hypothesis stating that promotion has an effect on room occupancy rates can be accepted. Price and promotion have a simultaneous effect on hotel room occupancy rates. This is evident from the significance value (Sig) of 0.000, which is lower than the significance level (α) of 0.05. Thus, the hypothesis that price and promotion jointly influence room occupancy rates is accepted.
subject: Articles
  topic: section
subject: Price
  topic: keywords
subject: Promotion
  topic: keywords
subject: Occupancy Rate
  topic: keywords
creator: Bejo Mulyadi
creator: Bakti Gunawan
creator: Dina Rosari
creator: Julianto Julianto
rights: Copyright (c) 2025 Bejo Mulyadi, Bakti Gunawan, Dina Rosari, Julianto Julianto (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-20
publication date: 2025-10-20
starting page: 141
ending page: 151
doi: 10.62872/zqkyhx40

Green Marketing Strategy in the Age of Sustainability: Building an Environmentally Friendly Brand Image for Long-Term Competitive Advantage
type: item
description: This study examines the impact of green marketing strategy on green brand image and sustainable competitive advantage among Indonesian companies adopting environmentally friendly business practices. Using a quantitative-explanatory design, data were collected from 150 marketing and CSR managers through purposive sampling. The findings reveal that green marketing strategies particularly eco-innovation, energy efficiency, and environmentally focused communication positively and significantly affect both green brand image and sustainable competitive advantage. Moreover, green brand image mediates the relationship between green marketing strategy and competitive advantage, indicating that authentic and consistent sustainability efforts enhance consumer trust, brand equity, and long-term competitiveness. These results underscore the strategic importance of integrating green values across the value chain to achieve both environmental responsibility and market differentiation. The study contributes theoretically by strengthening the empirical link between sustainable marketing and brand-based competitive advantage, and practically by providing actionable insights for corporations seeking to align profitability with sustainability in the era of the green economy.
subject: Articles
  topic: section
subject: Green Marketing Strategy
  topic: keywords
subject: Green Brand Image
  topic: keywords
subject: Sustainable Competitive Advantage
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Eco-Innovation
  topic: keywords
creator: Taqwa Sultan
creator: Septia S. Dioh
rights: Copyright (c) 2025 Taqwa Sultan, Septia S. Dioh (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 118
ending page: 126
doi: 10.62872/r9ycde18

The Influence of Digital Reputation Management on the Success of Local Brands with Customer Trust as a Mediator
type: item
description: This study aims to analyze the influence of Digital Reputation Management (DRM) on the success of local brands with Customer Trust as a mediating variable. The research background departs from the increasing intensity of competition for local brands in the digital era that requires companies to strategically manage their reputation through credible content, online review management, and consistent digital interaction. The research method uses the Structural Equation Modeling – Partial Least Squares (SEM-PLS) approach with data processed from the results of a local brand consumer survey. The results of the study show that DRM has a significant positive effect on Customer Trust, and Customer Trust has a significant positive effect on the success of local brands. In addition, Customer Trust has proven to be an important mediator that bridges the relationship between DRM and local brand success. This research confirms that an effectively managed digital reputation not only impacts image enhancement, but also on the formation of trust which ultimately drives consumer loyalty and advocacy. These findings provide theoretical contributions to the digital marketing management literature as well as practical implications for local businesses in designing trust-based digital reputation strategies to strengthen brand competitiveness in the market.
subject: Articles
  topic: section
subject: Digital Reputation Management
  topic: keywords
subject: Customer Trust
  topic: keywords
subject: Local Brands
  topic: keywords
subject: consumer loyalty
  topic: keywords
subject: SEM-PLS
  topic: keywords
creator: Ni Luh ketut Ayu Sudha Sucandrawati
rights: Copyright (c) 2025 Ni Luh ketut Ayu Sudha Sucandrawati (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 72
ending page: 81
doi: 10.62872/c7147c03

The Effect of Gamification Strategy on Students Motivation and Achievement in Algebra Learning
type: item
description: The rapid expansion of remote and hybrid work has urged organizations to adopt new approaches to managing employee performance and motivation. This study aims to examine the role of gamification in remote performance management and its relevance to Generation Alpha as the future workforce. A narrative literature review was conducted by analyzing academic publications and gray literature published between 2020 and 2025. The findings reveal that the implementation of gamification elements such as points, digital rewards, and instant feedback can enhance intrinsic motivation, collaboration, and employee engagement. Its effectiveness largely depends on human-centered design, technological readiness, and adaptive leadership. For Generation Alpha, who have grown up in an interactive and technology-driven environment, gamification represents a highly relevant approach to building meaningful and engaging work experiences. The novelty of this study lies in integrating the concepts of gamification, remote performance management, and Generation Alpha readiness into a comprehensive framework for developing human-centered and sustainable digital work systems.
subject: Articles
  topic: section
subject: gamification
  topic: keywords
subject: remote performance management
  topic: keywords
subject: generation alpha
  topic: keywords
subject: work motivation
  topic: keywords
creator: Wulandari
rights: Copyright (c) 2025 Wulandari (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 82
ending page: 92
doi: 10.62872/7za0ph93

Smart Logistics 5.0: Integrated Transportation Innovation for Global Supply Chain Efficiency
type: item
description: Smart Logistics 5.0 represents the latest evolution in supply chain management, integrating digital technologies (IoT, edge computing, AI, blockchain, big data) and physical automation (robotics, autonomous vehicles, drones) with human-centered principles, sustainability, and resilience. This systematic literature review examines publications from 2020–2025 to understand how multimodal integrated transport innovations improve efficiency, transparency, and resilience in global supply chains. The review methodology involved searches in major databases (Scopus, Web of Science, Google Scholar) using keywords related to Industry 5.0, Smart Logistics, integrated transport, IoT, blockchain, and autonomous logistics; records were then screened against clear inclusion criteria and analyzed thematically. Findings indicate that IoT combined with edge computing enhances operational visibility and real-time orchestration; AI and big data analytics improve forecasting accuracy and route optimization; and blockchain supports traceability and administrative automation via smart contracts. Furthermore, multimodal transport integration (sea, land, air, rail) enabled by digital platforms has been shown to lower door-to-door costs, accelerate deliveries, and bolster network adaptability to disruptions. Major barriers include fragmented data standards, high upfront investment needs, regulatory issues (notably for autonomous vehicles and drones), and workforce skills gaps. Distinct from earlier reviews, this study emphasizes the role of multimodal transport innovation within the Smart Logistics 5.0 framework as a key driver of a more efficient, resilient, and sustainable global supply chain.
subject: Articles
  topic: section
subject: Integrated Transport
  topic: keywords
subject: Smart Logistics 5.0
  topic: keywords
subject: Supply Chain
  topic: keywords
creator: Kasrim
rights: Copyright (c) 2025 Kasrim (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 93
ending page: 104
doi: 10.62872/22prmm50

Determination of Online Training in Increasing Productivity for Sustainable SMEs in Southwest Papua Province
type: item
description: This study aims to analyze the determinants of online training in increasing productivity and its impact on the sustainability of Small and Medium Enterprises (SMEs) in Southwest Papua Province. The focus of the study is directed at the direct effect of online training on SME sustainability and the indirect effect through productivity as an intervening variable. The research method uses a quantitative approach with an explanatory design. The study population is SMEs in Southwest Papua Province, who have participated in online training. The research sample was determined by purposive sampling, totaling 100 respondents. The research instrument was a questionnaire with a Likert scale that was tested for validity and reliability. Data analysis was conducted using Structural Equation Modeling (SEM-PLS) to examine the relationship between variables and the mediating role of productivity. The results show that online training has a significant positive effect on SME sustainability. Online training also has a significant effect on increasing productivity, and productivity has been shown to have a positive effect on SME sustainability. In addition, productivity plays a role as a partial mediating variable in the relationship between online training and SME sustainability. These findings confirm that online training will be more effective if the learning outcomes are implemented in increasing productivity, thereby strengthening the sustainability of SMEs in areas with limited infrastructure such as Sorong City.
subject: Articles
  topic: section
subject: online training
  topic: keywords
subject: productivity
  topic: keywords
subject: sustainability
  topic: keywords
subject: SMEs
  topic: keywords
creator: Winarsih Winarsih
creator: Darmawati Syam
creator: Christoffel M.O. Mintardjo
creator: Genita Gracia Lumintang
rights: Copyright (c) 2025 Winarsih Winarsih (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-27
publication date: 2025-10-27
starting page: 1
ending page: 12
doi: 10.62872/7h32yw06

The Impact of Social Mdia and Economic News on Stock Prices : A Behavioral Finance Perspective in the Society of West Sulawesi Province
type: item
description: This study aims to analyze the effect of social media and economic news on stock prices from a behavioral finance perspective in West Sulawesi Province. A quantitative approach with a cross-sectional design was employed. Data were collected through questionnaires from 100 purposively selected respondents and analyzed using multiple linear regression. The results indicate that, partially, social media has no significant effect on stock prices (sig. 0.336 > 0.05), while economic news shows a significant effect (sig. 0.001 < 0.05). Simultaneous testing reveals that social media and economic news jointly have a significant impact on stock prices, with F value 96.443 > F table 2.70. The correlation coefficient (R = 0.816) indicates a strong relationship, while R² = 0.665 shows that 66.5% of stock price variation is explained by these two variables. These findings highlight that, from a behavioral finance perspective, stock price movements are influenced not only by fundamentals but also by investor sentiment, emotions, and cognitive biases shaped through social media and economic news.
subject: Articles
  topic: section
subject: social media
  topic: keywords
subject: economic news
  topic: keywords
subject: stock prices
  topic: keywords
subject: behavioral finance
  topic: keywords
creator: Srifatmawati Ahmad
creator: Wahyu Surya Putra
rights: Copyright (c) 2025 Srifatmawati Ahmad, Wahyu surya Putra (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-22
publication date: 2025-10-22
starting page: 162
ending page: 174
doi: 10.62872/9khnn548

The Influence of Product Quality, Information Quality, and Consumer Trust on Boiler Machine Purchase Decisions (Case Study of CV. Jaya Makmur Sentosa, Tangerang City)
type: item
description: This study aims to analyze how product quality, information quality, and consumer trust influence boiler machine purchasing decisions. This study is a quantitative study using statistical data. The research population is consumers who have purchased boiler machines at CV. Jaya Makmur Sentosa. The study used a saturated sampling technique so that 60 respondents were obtained as a research sample. The data collection technique is primary data through a Likert scale questionnaire 1-5 distributed to respondents. While secondary data is in the form of previous literature studies. The data analysis technique in the study uses Smart-Pls in the form of the Partial Least Squares (PLS) Method. The results of the study show that Information Quality has a positive and significant effect on Purchasing Decisions. These results indicate that the strategy of developing the quality of information contained in the product, in this case the boiler machine as the object of research, makes a real contribution to increasing purchasing decisions. Meanwhile, the results of the study show that Product Quality and Consumer Trust have no positive and insignificant effect on Purchasing Decisions. This means that some consumers consider other factors, such as price, product quantity, customer satisfaction, and so on, when making a transaction.
subject: Articles
  topic: section
subject: consumer trust
  topic: keywords
subject: purchasing decisions
  topic: keywords
subject: information quality
  topic: keywords
subject: product quality
  topic: keywords
creator: Laudya Putri Suwandi
creator: Anna Sofia Atichasari
creator: Sutarjo Sutarjo
rights: Copyright (c) 2025 Laudya Putri Suwandi, Anna Sofia Atichasari, Sutarjo Sutarjo (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
starting page: 33
ending page: 42
doi: 10.62872/merbcg26

The Influence of Competencies and Work Motivation on Instructor Performance and Its Implications on the Quality of Graduates (Survey on Flight Operation Officer (FOO))
type: item
description: This study aims to analyze the influence of instructor competence and work motivation on instructor performance and its implications on the quality of graduates with a case study on Flight Operation Officer (FOO). The method used is quantitative with a survey approach. A total of 83 respondents who were FOO instructors were used as research samples. The data analysis technique uses path analysis to test the direct and indirect relationships between variables. The results of the study show that the competence of instructors has the greatest influence on instructor performance, both directly and indirectly through work motivation. Work motivation has also been shown to have a significant effect on improving instructor performance. Simultaneously, competence and motivation contribute significantly to instructor performance, and instructor performance has been shown to have strong implications for the quality of graduates. This finding confirms that improving the competence and motivation of instructors is a strategic factor in ensuring the quality of graduates in the field of aviation operations.
subject: Articles
  topic: section
subject: Instructor Competence
  topic: keywords
subject: Work Motivation
  topic: keywords
subject: Instructor Performance
  topic: keywords
subject: Graduate Quality
  topic: keywords
subject: Flight Operation Officer
  topic: keywords
creator: Asep Gunawan Slamet
creator: Yudi Wahyudin Suwandi
rights: Copyright (c) 2025 Asep Gunawan, Yudi Wahyudin Suwandi (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-15
publication date: 2025-10-15
starting page: 105
ending page: 117
doi: 10.62872/88vcf307

Management Strategies to Improve Organizational Performance in the Digital Age
type: item
description: This study aims to examine management strategies to improve organizational performance in the digital era by emphasizing the integration of technology into managerial processes. The method used is descriptive qualitative research through in-depth interviews, observation, and documentation with informants consisting of leaders, heads of IT divisions, staff, and HR departments. The results of the study indicate that digital-based management strategies include planning using data analytics, organizing through an adaptive organizational structure, digital leadership that encourages technological literacy, and control based on a digital monitoring system. The main supporting factors for the success of this strategy are leadership support, an innovative organizational culture, and adequate technological infrastructure, while inhibiting factors include limited digital literacy, resistance to change, and budget constraints. This study concludes that digital management strategies not only improve work efficiency and effectiveness but also strengthen organizational competitiveness in the digital era.
subject: Articles
  topic: section
subject: management strategy
  topic: keywords
subject: organizational performance
  topic: keywords
subject: digital age
  topic: keywords
subject: transformation
  topic: keywords
creator: Istri Utami
rights: Copyright (c) 2025 Istri Utami (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-08
publication date: 2025-10-08
starting page: 25
ending page: 32
doi: 10.62872/sqz0j265

Integration of the Internet of Things (IoT) in Renewable Energy Management Strategies to Increase the Competitiveness of Machine Companies in the Green Industry Era
type: item
description: The changing business landscape over the past two decades has been marked by the accelerated adoption of digital technology, increasing environmental awareness, and the demand for sustainable business models. In this context, companies are required to not only compete effectively but also transform towards a Green Industry by leveraging renewable energy and Internet of Things (IoT) technology. Traditional management strategies such as SWOT, TOWS, and QSPM remain relevant, but their effectiveness increases significantly when combined with modern approaches such as Blue Ocean Strategy and supported by the use of real-time data from the IoT. The study showed that IoT implementation can improve operational efficiency, reduce machine downtime, strengthen supply chain management, and optimize renewable energy utilization, resulting in reduced carbon emissions and energy cost savings of up to 20%. Quantitative findings demonstrate a significant contribution of the integration of management strategies, IoT, and renewable energy to company performance with an R² value of 0.67, while qualitative interviews confirmed IoT's role as a catalyst for digital-green transformation. However, challenges such as initial investment costs, data security risks, and limited technical skills remain inhibiting factors. This study concludes that the integration of IoT with renewable energy and management strategies is a strategic foundation for increasing competitiveness while strengthening the legitimacy of corporate sustainability in the green industry era.
subject: Articles
  topic: section
subject: Internet of Things
  topic: keywords
subject: Renewable Energy
  topic: keywords
subject: Green Industry
  topic: keywords
subject: Management Strategy
  topic: keywords
subject: Competitive Advantage
  topic: keywords
creator: Anang Pribadi
creator: Nur Wening
rights: Copyright (c) 2025 Anang Pribadi, Nur Wening (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-07
publication date: 2025-10-07
starting page: 13
ending page: 24
doi: 10.62872/jc5nsa54

Job Satisfaction of Private Teachers: The Role of Compensation, Work Environment, and Motivation from a Two-Factor Theory Perspective
type: item
description: This study aims to examine the influence of compensation and work environment on job satisfaction among private school teachers, with work motivation serving as a mediating variable. The research was conducted in the regions of Brebes, Tegal, and Tegal City using a quantitative approach. Data were collected through questionnaires distributed to 186 respondents and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both compensation and work environment have a positive and significant impact on work motivation and job satisfaction. Furthermore, work motivation significantly affects job satisfaction and mediates the relationship between hygiene factors and satisfaction. These findings reinforce the relevance of the Two-Factor Theory in explaining the dynamics of job satisfaction in the private education sector. The study implies the need for integrative managerial policies that combine structural support with psychological reinforcement to enhance the well-being and performance of private school teachers.
subject: Articles
  topic: section
subject: compensation
  topic: keywords
subject: work environment
  topic: keywords
subject: work motivation
  topic: keywords
subject: job satisfaction
  topic: keywords
subject: two-factor theory
  topic: keywords
creator: Siti Nur Aisyah
creator: Irawan Yuswono
rights: Copyright (c) 2025 Siti Nur Aisyah, Irawan Yuswono (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-10-09
publication date: 2025-10-09
starting page: 43
ending page: 56
doi: 10.62872/gcdwdk77

The Influence of Shopping Motives on Impulse Buying Through Shopping Lifestyle on Tokopedia in Indonesia
type: item
description: This study aims to analyze the influence of shopping motives on impulse buying with shopping lifestyle as a mediating variable among Tokopedia users in Indonesia. This study uses a quantitative method with an explanatory research approach. The research sample is Tokopedia users who have made transactions at least twice in the last six months, with a total of 200 respondents selected through purposive sampling. The research instrument is an online questionnaire with a Likert scale, and the data are analyzed using Structural Equation Modeling (SEM-PLS). The results show that shopping motives have a positive and significant effect on impulse buying, shopping motives have a positive and significant effect on shopping lifestyle, and shopping lifestyle has a positive and significant effect on impulse buying. Shopping lifestyle is proven to partially mediate the relationship between shopping motives and impulse buying. This finding provides a theoretical contribution in strengthening the literature on consumer behavior in the digital era, as well as practical implications for Tokopedia in designing consumer lifestyle-based marketing strategies to increase impulse buying.
subject: Articles
  topic: section
subject: shopping motive
  topic: keywords
subject: impulse buying
  topic: keywords
subject: shopping lifestyle
  topic: keywords
subject: Tokopedia
  topic: keywords
creator: Sukma Irdiana
creator: Budiyanto Budiyanto
creator: Suhermin Suhermin
rights: Copyright (c) 2025 Sukma Irdiana, Budiyanto Budiyanto, Suhermin Suhermin (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-28
publication date: 2025-08-28
starting page: 154
ending page: 164
doi: 10.62872/k8qfrm08

The Influence of Work Facilities, Communication and Motivation on Employee Performance at the Pioneer Air Transport Subsidy Service Elelim Coordinator
type: item
description: This research was conducted on employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services. The purpose of this study was to determine and analyze the influence of work facilities, Communication and Motivation on employee performance, both partially and simultaneously. This research is a quantitative study using Multiple Regression using SPSS Version 27 software. The population in this study were all employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services serving 16 pioneer routes. A total of 80 respondents and samples were taken from the entire population. The results of the study indicate that partially work facilities have a significant effect on employee performance, Communication does not have a significant effect on employee performance, motivation has a significant effect on employee performance and simultaneously work facilities, Communication and motivation have a significant effect on employee performance at the Regional Coordinator of Pioneer Air Transport Subsidy Services.
subject: Articles
  topic: section
subject: work facilities
  topic: keywords
subject: communication
  topic: keywords
subject: motivation
  topic: keywords
subject: employee performance
  topic: keywords
creator: Genos Imanuel Bless
creator: Ferdinandus Christian
creator: Rina Astini
rights: Copyright (c) 2025 Genos Imanuel Bless, Ferdinandus Christian, Rina Astini (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-28
publication date: 2025-08-28
starting page: 188
ending page: 198
doi: 10.62872/bt9v4x90

The Correlation Between Financial Literacy and Microcredit Access on The Profitability of Horticular Farming Enterprises
type: item
description: Horticultural farming plays a vital role in rural livelihoods and agricultural diversification, yet many smallholders struggle with low financial literacy and limited access to affordable credit, which constrains profitability. This study investigates the correlation between financial literacy and microcredit access on the profitability of horticultural farming enterprises. Using a quantitative correlational design, primary data were collected from 200 horticultural farmers through structured questionnaires covering financial literacy indicators, microcredit access, and profitability measures such as net profit margin, return on investment, and gross margin. The data were analyzed using descriptive statistics, Pearson correlation, and multiple linear regression. The results show that financial literacy is strongly correlated with profitability (r = 0.63, p < 0.01), while microcredit access also exhibits a positive but weaker correlation (r = 0.42, p < 0.05). Regression analysis confirms both variables as significant predictors of profitability, with financial literacy (β = 0.46, p < 0.01) exerting greater influence compared to microcredit access (β = 0.28, p < 0.05). The model explains 51% of the variation in profitability, highlighting that credit provision alone is insufficient without adequate financial capability. This study concludes that financial literacy and microcredit access act as complementary enablers of farm profitability. Strengthening financial education alongside inclusive microcredit programs is therefore essential to enhance the sustainability and competitiveness of horticultural enterprises.
subject: Articles
  topic: section
subject: Financial literacy
  topic: keywords
subject: Microcredit
  topic: keywords
subject: , Horticultural farming
  topic: keywords
subject: Profitability
  topic: keywords
creator: Muhammad Zais M. Samiun
rights: Copyright (c) 2025 Muhammad Zais M. Samiun (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-31
publication date: 2025-08-31
starting page: 209
ending page: 218
doi: 10.62872/2a8a7v26

The Influence of Financial Stress on Student Consumption and Savings Behavior in the Era of Economic Crisis
type: item
description: This study aims to analyze the influence of financial stress on the consumption and savings behavior of college students during the economic crisis. The research method used a quantitative approach with a survey technique using a questionnaire to 200 college students as respondents. Data analysis was conducted through multiple linear regression tests to examine the relationship between variables. The results showed that financial stress had a positive and significant effect on college students' consumption behavior, while it had a negative and significant effect on savings behavior. These findings confirm that financial stress encourages increased consumption, both for primary needs and lifestyle, while simultaneously reducing students' ability to save. This study has important implications for college students, educational institutions, and policymakers regarding the need for financial literacy and personal financial management strategies amid the economic crisis.
subject: Articles
  topic: section
subject: financial stress
  topic: keywords
subject: consumption
  topic: keywords
subject: savings
  topic: keywords
subject: students
  topic: keywords
creator: Andi Harnas Baharuddin
creator: Ramlawati Ramlawati
creator: Suriyanti Suriyanti
rights: Copyright (c) 2025 Andi Harnas Baharuddin, Ramlawati Ramlawati, Suriyanti Suriyanti (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-28
publication date: 2025-08-28
starting page: 175
ending page: 187
doi: 10.62872/53gs8097

An Analysis of The Role of Innovation and Digitalization in Enchancing Corporate Competitive Adventage in the Digital Economy Era
type: item
description: The rapid advancement of digital technologies has transformed the competitive dynamics of global business, compelling firms to strategically integrate innovation and digitalization to sustain long-term growth. This study aims to analyze the role of innovation and digitalization in enhancing corporate competitive advantage within the digital economy era. Employing a qualitative descriptive design through a systematic literature review (SLR), the research examined 25 peer-reviewed articles published between 2020 and 2025 sourced from Scopus, Web of Science, and Google Scholar. Data were collected and filtered using PRISMA guidelines and analyzed thematically to identify recurring patterns and emerging insights. The findings indicate that innovation is a critical source of differentiation, enabling firms to create unique products, services, and business models, while digitalization strengthens efficiency, agility, and customer engagement. Moreover, the synergy between innovation and digitalization provides dynamic capabilities that allow firms to anticipate market changes and respond proactively. The discussion highlights that organizations integrating both elements outperform those adopting them separately, and that failing to embrace digital innovation increases the risk of market irrelevance.In conclusion, the study affirms that innovation and digitalization are complementary strategic levers that collectively sustain corporate competitiveness in the digital economy. This research contributes by bridging theoretical gaps and offering practical implications for firms across industries.
subject: Articles
  topic: section
subject: Innovation
  topic: keywords
subject: Digitalization
  topic: keywords
subject: Corporate competitive advantage
  topic: keywords
subject: Digital economy
  topic: keywords
creator: Samsul Anwar
rights: Copyright (c) 2025 Samsul Anwar (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-31
publication date: 2025-08-31
starting page: 199
ending page: 208
doi: 10.62872/58y55896

Implementation of Digital Human Resource Management (E-HRM) to Improve Organizational Efficiency in the Industry 4.0 Era
type: item
description: Technological developments in the Industry 4.0 era have driven significant digital transformation in various sectors, including human resource management. Electronic Human Resource Management (E-HRM) is a crucial innovation that enables integrated, digital-based HR management processes. This study aims to analyze the benefits, barriers, and optimization strategies for implementing E-HRM to improve organizational efficiency. The method used was a Systematic Literature Review (SLR) of 70 selected articles from the Scopus, Web of Science, and Google Scholar databases, with the PRISMA protocol applied in the literature selection process. The results show that implementing E-HRM can have a positive impact on organizational efficiency by accelerating administrative processes, saving operational costs, increasing data accuracy, and enabling faster, data-driven decision-making. However, several obstacles such as organizational cultural resistance, low digital literacy, limited technological infrastructure, and high initial implementation costs are challenges that need to be overcome. Recommended optimization strategies include ongoing digital literacy training, top management support, and the integration of artificial intelligence-based technology. These findings confirm that E-HRM can be a major catalyst in improving organizational efficiency and competitiveness in the era of digital transformation.
subject: Articles
  topic: section
subject: Electronic Human Resource Management (E-HRM)
  topic: keywords
subject: Digital HR
  topic: keywords
subject: Organizational Efficiency
  topic: keywords
subject: Industry 4.0
  topic: keywords
subject: Digital Transformation
  topic: keywords
creator: Prastiyo Diatmono
rights: Copyright (c) 2025 Prastiyo Diatmono (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-22
publication date: 2025-08-22
starting page: 129
ending page: 136
doi: 10.62872/3qy9km17

THE INFLUENCE OF INTELLECTUAL INTELLIGENCE, INTELLIGENCE SPIRITUAL AND EMOTIONAL INTELLIGENCE ON EMPLOYEE PERFORMANCE KENDARI NATIONAL SAR COMMUNITY
type: item
description: The purpose of this study was to examine the influence of intellectual intelligence, spiritual intelligence, and emotional intelligence on the performance of Basarnas Kendari employees. The data analysis technique used multiple linear regression analysis with SPSS and data were collected through questionnaires from 70 employees. The results showed that these three intelligences together had a positive and significant effect on employee performance. The higher the intellectual, spiritual, and emotional intelligence of employees, the better their performance in carrying out rescue tasks. Intellectual intelligence has a positive effect on employees' ability to plan, analyze situations, and make the right decisions. Spiritual intelligence positively influences integrity, ethics, and composure under pressure. Meanwhile, emotional intelligence plays a crucial role in managing stress, building harmonious team relationships, and adapting to dynamic work situations, all of which increase employee effectiveness and efficiency.
subject: Articles
  topic: section
subject: Intelligence
  topic: keywords
subject: Spiritual
  topic: keywords
subject: Intellectual
  topic: keywords
subject: Emotional
  topic: keywords
subject: Performance
  topic: keywords
creator: Ena Okta Saputri
creator: Bakhtiar Abbas
creator: Rince Tambunan
rights: Copyright (c) 2025 Ena Okta Saputri, Bakhtiar Abbas, Rince Tambunan (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-21
publication date: 2025-08-21
starting page: 119
ending page: 128
doi: 10.62872/9ecvpf31

The Utilization of Artifical Intelligence in Optimizing Digital Marketing Strategies in Start-Up Companies
type: item
description: This study aims to analyze the use of artificial intelligence (AI) in optimizing digital marketing strategies in start-ups. The research uses a qualitative approach with case study methods in several startup business sectors, such as e-commerce and fintech. Data was obtained through in-depth interviews, observations, and documentation analysis. The results show that the application of AI contributes significantly in five main aspects, namely: (1) personalization of services and user experience, (2) budget efficiency and campaign optimization, (3) increased interaction with customers through chatbots, (4) implementation challenges in the form of limited human resources, high initial investment costs, and data privacy issues, and (5) adaptation strategies carried out by companies through collaboration with AI service providers, internal training, as well as gradual technology investment. These findings confirm that AI has become a strategic instrument for start-ups to increase competitiveness, although its application still faces various limitations. This research contributes to the digital marketing literature by emphasizing the importance of a balance between the use of technology and adaptive strategies that are appropriate to the conditions of startups.
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: Start-Up
  topic: keywords
subject: Personalization
  topic: keywords
subject: Efficiency
  topic: keywords
creator: Adista Anjar Diany
creator: Taqwa Sultan
rights: Copyright (c) 2025 Adista Anjar Diany, Taqwa Sultan (Author) https://creativecommons.org/licenses/by-sa/4.0
date: 2025-08-28
publication date: 2025-08-28
starting page: 144
ending page: 153
doi: 10.62872/dfx6dn62