The Use of Social Media as a Digital Nutrition Education Tool: Interactive Strategies for Teenagers
DOI:
https://doi.org/10.62872/tasgtb86Keywords:
Social Media, Digital Nutrition Education, Adolescents, Nutrition Literacy, Health PromotionAbstract
The increasing use of digital technology among adolescents has encouraged the development of social media as an alternative medium for nutrition education. Adolescents, as active users of digital platforms, interact intensively in virtual spaces, making social media a potential channel for delivering health information in an engaging, accessible, and adaptable format. This study analyzes the role of social media as a digital tool for nutrition education and explores effective interactive strategies to improve adolescents’ knowledge, attitudes, and healthy eating behaviors. A literature review of recent studies from various scientific databases shows that platforms such as Instagram, TikTok, YouTube, and WhatsApp serve as attractive educational media due to their visual features, ease of access, and support for two-way communication. Several effective interactive strategies were identified, including multimedia-based content, gamification, microlearning, live discussions, and the use of health influencers. The findings indicate that social-media-based interventions can enhance engagement, broaden information reach, and promote positive behavior change when designed with a participatory, culturally relevant, and consistent approach. This study underscores the importance of integrating digital technology into adolescent health promotion programs and offers recommendations on interactive strategy models that can be implemented by health practitioners, educators, and policymakers. Overall, these insights contribute to the development of adaptive nutrition education practices aligned with adolescents’ characteristics in the digital era.
Downloads
References
Anshori, A. Y., & Hidayat, M. E. N. (2024). Membangun Pertahanan Terhadap Hoaks: Penguatan Literasi Informasi Di Era Digital. Literasiana, 2(01). Http://Jurnal.Unwahaspress.Com/Index.Php/Literasiana/Article/View/11
Chung, A., Vieira, D., Donley, T., Tan, N., Jean-Louis, G., Gouley, K. K., & Seixas, A. (2021). Adolescent Peer Influence On Eating Behaviors Via Social Media: Scoping Review. Journal Of Medical Internet Research, 23(6), E19697. Https://Doi.Org/10.2196/19697
Cugelman, B., & Stibe, A. (2023, August). Interactive Behavior Change Model (IBCM 8.0): Theory And Ontology. In International Conference On Mobile Web And Intelligent Information Systems (Pp. 145-160). Cham: Springer Nature Switzerland. Https://Doi.Org/10.1007/978-3-031-39764-6_19
Demers-Potvin, É., White, M., Kent, M. P., Nieto, C., White, C. M., Zheng, X., ... & Vanderlee, L. (2022). Adolescents’ Media Usage And Self-Reported Exposure To Advertising Across Six Countries: Implications For Less Healthy Food And Beverage Marketing. BMJ Open, 12(5), E058913. Https://Doi.Org/10.1136/Bmjopen-2021-058913
Ebeling-Hammond, D. (2024). Through The Lens Of Tiktok®: A New Perspective To Improving Food And Nutrition Literacy In Adolescents (Master's Thesis, Northern Illinois University). Https://Www.Proquest.Com/Openview/2a1e0735c738877844e897f68b3315e9/1?Pq-Origsite=Gscholar&Cbl=18750&Diss=Y
George, B., & Ravola, M. (2024). Fighting Fire With Fire: Reclaiming Social Media To Promote Healthy Eating Behaviors Among Children. Health Economics And Management Review, 5(3), 40-52. Https://Doi.Org/10.61093/Hem.2024.3-03
Hawkins, L., Farrow, C., Clayton, M., & Thomas, J. M. (2024). Can Social Media Be Used To Increase Fruit And Vegetable Consumption? A Pilot Intervention Study. Digital Health, 10, 20552076241241262. Https://Doi.Org/10.1177/20552076241241262
Hendera, H., Yunus, M., Fitriah, A., Nadilla, D., Dewi, A. P., Hidayah, A., ... & Putri, A. (2025). Meningkatkan Literasi Kesehatan Melalui Pojok Literasi Inklusif: Upaya Pencegahan Stunting Berbasis Teknologi Di Pedesaan Kalimantan Selatan: Enhancing Health Literacy Through An Inclusive Literacy Corner: A Technology-Based Approach To Stunting Prevention In Rural South Kalimantan. Pengabdianmu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 10(1), 125-131. Https://Doi.Org/10.33084/Pengabdianmu.V10i1.8403
Hendry, N. A., Hartung, C., & Welch, R. (2022). Health Education, Social Media, And Tensions Of Authenticity In The ‘Influencer Pedagogy’of Health Influencer Ashy Bines. Learning, Media And Technology, 47(4), 427-439. Https://Doi.Org/10.1080/17439884.2021.2006691
Jasmine, I. L. P., & Rahmawati, F. N. (2025). INFLUENCER DIGITAL SEBAGAI AGEN KOMUNIKASI KESEHATAN STUDI PERAN Dr. TIRTA DI ERA MEDIA SOSIAL. Jurnal Media Akademik (JMA), 3(6). Https://Doi.Org/10.62281/V3i6.2331
Kautsar, N., Panjaitan, J. A. R., Zulchoiroh, S., Syahfitri, I., Ramadhani, J. N., & Puteri, A. (2024). Optimalisasi Strategi Komunikasi Gizi Melalui Platform Digital: Studi Pustaka Tentang Penggunaan Bahasa Indonesia Dalam Media Komunikasi Kesehatan. Jurnal Pendidikan Integratif, 5(4). Https://Ejurnals.Com/Ojs/Index.Php/Jpi/Article/View/596
Kulandaivelu, Y., Hamilton, J., Banerjee, A., Gruzd, A., Patel, B., & Stinson, J. (2023). Social Media Interventions For Nutrition Education Among Adolescents: Scoping Review. JMIR Pediatrics And Parenting, 6, E36132. Https://Doi.Org/10.2196/36132
Kurniawan, W. (2024). Literasi Informasi Dalam Menghadapi Berita Palsu: Analisis Bibliometrik Penyebaran Di Media Sosial. Media Pustakawan, 31(2), 156-169. Https://Ejournal.Perpusnas.Go.Id/Mp/Article/View/5133
Lestari, C. A., Zikrinawati, K., & Ikhrom, I. (2025). DAMPAK OVERSTIMULASI KONTEN DIGITAL TERHADAP PEMUSATAN PERHATIAN ANAK. PAEDAGOGY: Jurnal Ilmu Pendidikan Dan Psikologi, 5(1), 198-205. Https://Doi.Org/10.51878/Paedagogy.V5i1.4941
Lewis, C. C., Taba, M., Allen, T. B., Caldwell, P. H., Skinner, S. R., Kang, M., ... & Scott, K. M. (2024). Developing An Educational Resource Aimed At Improving Adolescent Digital Health Literacy: Using Co-Design As Research Methodology. Journal Of Medical Internet Research, 26, E49453. Https://Doi.Org/10.2196/49453
Mancone, S., Corrado, S., Tosti, B., Spica, G., Di Siena, F., Misiti, F., & Diotaiuti, P. (2024). Enhancing Nutritional Knowledge And Self-Regulation Among Adolescents: Efficacy Of A Multifaceted Food Literacy Intervention. Frontiers In Psychology, 15, 1405414. Https://Doi.Org/10.3389/Fpsyg.2024.1405414
Maulidiyanti, M., Hawadi, L. F., & Anshari, D. (2024). Efektivitas Komunikasi Perubahan Sosial Dan Perilaku Dalam Peningkatan Pengetahuan Gizi Remaja: Scoping Review. Jurnal Kesehatan Vokasional, 9(4), 286-300. Https://Journal.Ugm.Ac.Id/Jkesvo/Article/View/101643
Melani, M., Prastita, N. P. G., Putri, R. T. D., & Adnani, Q. E. S. (2024). Promosi Kesehatan Remaja Dengan Pendekatan KIPK. Https://Doi.Org/10.36590/Penerbit.Salnesia.2
Mustofa, R. A. B., & Sani, M. (2024). Efektivitas Promosi Kesehatan Melalui Media Sosial Dalam Mendorong Perilaku Hidup Sehat Pada Remaja. Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial Dan Politik, 1(3), 212-223. Https://Doi.Org/10.62383/Sosial.V1i3.484
Pratama, S. M., Siregar, A. U., Ernawati, L., Chan, D. K., Pulungan, N. A., & Nasution, N. F. (2024). Pemanfaatan Pengetahuan Media Sosial (Online) Untuk Edukasi Gizi Menarik Dan Inovatif Terhadap Siswa Remaja SMA, SMK Serta MA. Jurnal Kesehatan Amanah, 8(2), 14-25. Https://Doi.Org/10.57214/Jka.V8i2.654
Reza, M., Saputra, D., Humaira, N., & Idris, I. (2025). Edukasi Gizi Olahraga Berbasis Digital Untuk Remaja Aktif Di Lingkungan Sekolah. Aksi Kita: Jurnal Pengabdian Kepada Masyarakat, 1(4), 420-427. Https://Doi.Org/10.63822/V239v313
Rinalda, A. R., & Anwar, K. (2023). Analisis Konten Edukasi Influencer Instagram Terhadap Pengetahuan, Sikap Dan Perilaku Gizi Seimbang Followers-Nya. Pontianak Nutrition Journal (PNJ), 6(1). Https://Doi.Org/10.30602/Pnj.V6i1.1147
Rogers, A., Wilkinson, S., Downie, O., & Truby, H. (2022). Communication Of Nutrition Information By Influencers On Social Media: A Scoping Review. Health Promotion Journal Of Australia, 33(3), 657-676. Https://Doi.Org/10.1002/Hpja.563
Rubinelli, S. (2025). Why Health Institutions Must Learn From Social Media Influencers. A Paradigm Shift In Health Communication. Journal Of Health Communication, 1-4. Https://Doi.Org/10.1080/10810730.2025.2517385
Sapriadi, S. (2024). Dampak Intensitas Penggunaan Media Sosial Terhadap Perilaku Fear Of Missing Out (Studi Kasus Pada Siswa SMK Negeri 1 Parepare.) (Doctoral Dissertation, IAIN Parepare). Https://Repository.Iainpare.Ac.Id/Id/Eprint/7112/
Sari, J. A., & Diana, B. A. (2024). Dampak Transformasi Digitalisasi Terhadap Perubahan Perilaku Masyarakat Pedesaan. Jurnal Pemerintahan Dan Politik, 9(2), 88-96. Https://Doi.Org/10.36982/Jpg.V9i2.3896
Segara, K. G., & Nasution, M. I. P. (2025). Perkembangan Teknologi Informasi Di Indonesia: Tantangan Dan Peluang. Journal Sains Student Research, 3(1), 21-33. Https://Doi.Org/10.61722/Jssr.V3i1.3128
Shams, L., Shafiei, F., & Sadremomtaz, Z. (2024). The Social And Environmental Factors Impacting The Motivation Of Adolescents For Weight Control, Why And How? A Qualitative Study. BMC Nutrition, 10(1), 19. Https://Doi.Org/10.1186/S40795-024-00822-4
Sher, C. H., & Sung, T. J. (2024). Designing A Community-Based Health Promotion Program For Older Adults Based On Perceived Usefulness, Service Experience, Perceived Value, And Behavioral Intention. Journal Of Gerontological Social Work, 67(4), 515-540. Https://Doi.Org/10.1080/01634372.2024.2338081
Simangunsong, A., Barus, E. B. B. E. B., & Hasugian, P. S. (2025). Peningkatan Literasi Digital Pada Anak Dan Remaja Dalam Penggunaan Internet Sehat Dan Aman. Jurnal Pengabdian Kepada Masyarakat Nusantara, 6(1), 97-105. Https://Ejournal.Sisfokomtek.Org/Index.Php/Jpkm/Article/View/5573
Sinambela, A. P., Soesanto, E., & Hartanto, D. (2025). Pengaruh Interaksi Sosial Di Lingkungan Terhadap Pembentukan Identitas Diri Pada Remaja. Studi Administrasi Publik Dan Ilmu Komunikasi, 2(1), 122-132. Https://Doi.Org/10.62383/Studi.V2i1.117
Sokolova, K., Perez, C., & Vessal, S. R. (2024). Using Social Media For Health: How Food Influencers Shape Home-Cooking Intentions Through Vicarious Experience. Technological Forecasting And Social Change, 204, 123462. Https://Doi.Org/10.1016/J.Techfore.2024.123462
Suardi, S. (2025). MENINGKATKAN KREDIBILITAS MEDIA DI INDONESIA DALAM ERA DISRUPSI INFORMASI: STRATEGI MENGHADAPI MISINFORMASI DIGITAL. Jurnal Ilmu Komunikasi UHO: Jurnal Penelitian Kajian Ilmu Komunikasi Dan Informasi, 10(1), 249-258. Https://Doi.Org/10.52423/Jikuho.V10i1.1488
Sugiyarti, S. R. (2025). Penguatan Literasi Gizi Remaja Melalui Edukasi Pencegahan Stunting Berbasis Komunitas. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 6(2), 615-624. Https://Doi.Org/10.33474/Jp2m.V6i2.23703
Suiraoka, I. P., Nursanyoto, H., & Fritalia, I. (2024). Development Of Stunting Prevention Education Videos Through Balanced Nutrition Arrangements For Adolescents. Poltekita: Jurnal Ilmu Kesehatan, 18(2), 163-171. Https://Doi.Org/10.33860/Jik.V18i2.3923
Syarrafah, M., Satibi, I. F., Sembilu, N., & Mukhlis, I. R. (2025). Memetakan Lanskap Akademik Tentang Fake News Di Indonesia: Kajian Bibliometrik. MUKASI: Jurnal Ilmu Komunikasi, 4(2), 380-393. Https://Doi.Org/10.54259/Mukasi.V4i2.4376
Taba, M., Ayre, J., Mccaffery, K., Vassilenko, D., Ma, I. C., Haynes, T., ... & Bonner, C. (2025). Co‐Designing A Framework For Social Media Health Communication To Young People: A Participatory Research Study. Health Expectations, 28(2), E70203. Https://Doi.Org/10.1111/Hex.70203
Thapliyal, K., Thapliyal, M., & Thapliyal, D. (2024). Social Media And Health Communication: A Review Of Advantages, Challenges, And Best Practices. Emerging Technologies For Health Literacy And Medical Practice, 364-384. Https://Doi.Org/10.4018/979-8-3693-1214-8.Ch017
Tyarini, I. A., Setiawati, A., Achmad, V. S., & Astuti, A. (2023). Improving Healthy Behavior In Preventing Stunting Through Digital Media. Abdimas Polsaka, 2(2), 97-103. Https://Doi.Org/10.35816/Abdimaspolsaka.V2i2.47
Widartika, S. K. M. (2025). Strategi Pendidikan Gizi Kuliner (Culinary Nutrition Education) Berbasis Praktik: Pendekatan Teori Dan Aplikasi. Book Chapter Of Culinary Nutrition. Https://Doi.Org/10.5281/Zenodo.15846572
Wulandari, R., Aprianti, A., Mubarokah, K., & Anggraini, F. D. P. (2025). Reproductive Health Education Model For University Students Utilizing Social Media Channels: Designing And Testing. JKKI: Jurnal Kedokteran Dan Kesehatan Indonesia, 32-46. Https://Doi.Org/10.20885/JKKI.Vol16.Iss1.Art5
Yunieswati, W., Kushargina, R., & Rizqiya, F. (2022). Edukasi Gizi Berbasis Teknologi Untuk Peningkatan Pengetahuan Gizi Dan Antioksidan Pada Remaja. Jurnal Kedokteran Dan Kesehatan, 18(1), 69-77. Https://Doi.Org/10.24853/Jkk.18.1.69-77
Zulfikar, S. (2025). Smart Health Promotion: Era Globalisasi Dan Transformasi Digital. AMU Press, 1-243. Https://Ejournal.Amertamedia.Co.Id/Index.Php/Press/Article/View/575
Downloads
Published
Issue
Section
License
Copyright (c) 2025 I Nyoman Adiyasa (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
