Business Competition in the Expansion of Digital Corporations: A Legal Study of Anti-Competitive in the Technology Industry
DOI:
https://doi.org/10.62872/kn5zah85Keywords:
Digital Economy, The Law Of Competition, Anti-Competitive PracticesAbstract
The development of digital technology has revolutionized the global and national market structure to become more concentrated, with the dominance of giant tech corporations such as Google, Amazon, Meta, and Apple. Aggressive expansion carried out through killer acquisitions, predatory pricing, and strategic data mastery poses a serious challenge to the principle of healthy business competition as regulated in Law Number 5 of 1999. The legal norms in the law have not adequately addressed the complexity of anti-competitive practices in a dynamic, non-linear, algorithm-based digital ecosystem and big data. This study uses a normative juridical method with a comparative legal approach to examine the effectiveness of Law No. 5/1999 in overcoming digital dominance practices and evaluate existing regulatory gaps. The results of the analysis show the need for a legal reformulation that integrates an effect-based approach and the principles of digital market justice in response to the new market structure colored by network effects and inequality of data access. Recommendations include institutional strengthening of ICC, establishment of an ex-ante supervision mechanism, and harmonization of regulations with cross-sectoral authorities. This study offers a progressive model of digital competition law that is adaptive to technological dynamics and contextual to national legal needs, in order to create a fair, inclusive, and sustainable digital business competition ecosystem in Indonesia.
Downloads
References
Ainurrafik, F. K., Apriliana, L. D., Azzahra, R. M., Febrianti, A., & Wulandari, A. (2024). Perspektif Undang-Undang No. 5 Tahun 1999 Tentang Persaingan Usaha Terhadap Dampak Merger Perusahaan Gojek Dan Tokopedia. Adil: Jurnal Hukum, 15(2), 255-271.
Delfina, D. (2025). Sosialisasi Dan Pelatihan Tentang Hukum Persaingan Usaha Yang Sehat. Journal Of Human And Education (JAHE), 5(2), 432-441.
Kusumayudha, M. I., & Bustani, S. (2023). Kedudukan Hukum Pelaku Usaha Asing Dalam Prinsip Extraterritoriality Jurisdiction Pada Persaingan Usaha Di Indonesia: Legal Position Of Foreign Business Actors In The Principle Of Extraterritoriality Jurisdiction In Business Competition In Indonesia. Jurnal Hukum Prioris, 11(1), 74-98.
Adam, R. (2023). Study Of Business Competition Law In The Increasingly Complex Digital Market Era. Russian Law Journal, 11(5), 2435-2445.
Novea Elysa Wardhani, Sepriano, and Reni Sinta Yani, Metodologi Penelitian Bidang Hukum (Jambi: PT. Sonpedia Publishing Indonesia., 2025).
Peter Mahmud Marzuki, Penelitian Hukum (Jakarta: Kencana Prenada Media Group, 2011).
Mahlil Adriaman et al., Pengantar Metode Penelitian Ilmu Hukum (Padang: Yayasan Tri Edukasi Ilmiah, 2024).
Rangga Suganda, “Metode Pendekatan Yuridis Dalam Memahami Sistem Penyelesaian Sengketa Ekonomi Syariah,” Jurnal Ilmiah Ekonomi Islam 8, no. 3 (2022): 2859, https://doi.org/10.29040/jiei.v8i3.6485.
Ainurrafik, F. K., Apriliana, L. D., Azzahra, R. M., Febrianti, A., & Wulandari, A. (2024). Perspektif Undang-Undang No. 5 Tahun 1999 Tentang Persaingan Usaha Terhadap Dampak Merger Perusahaan Gojek Dan Tokopedia. Adil: Jurnal Hukum, 15(2), 255-271.
Delfina, D. (2025). Sosialisasi Dan Pelatihan Tentang Hukum Persaingan Usaha Yang Sehat. Journal Of Human And Education (JAHE), 5(2), 432-441.
Nazhari, A. F., & Irkham, N. (2023). Analisis Dugaan Praktik Predatory Pricing dan Penyalahgunaan Posisi Dominan dalam Industri E-Commerce. Jurnal Persaingan Usaha, 3(1), 19-31.
Prasetyo, H. L., Ahmad, S., & Lutfi, A. (2024). Pengawasan KPPU Pada Pelaku Usaha Mikro, Kecil dan Menengah Dalam Persaingan Usaha Tidak Sehat di Era Digital. Binamulia Hukum, 13(1), 225-237.
Kurniasari, T. W. K., & Rahman, A. (2022). Perlindungan Hukum Bagi Pelaku Usaha Umkm Terhadap Penyalahgunaan Posisi Dominan Platform Digital: Marketplace Melalui Penetapan Harga Dan Penguasaan Pasar. REUSAM: Jurnal Ilmu Hukum, 10(2), 131-153.
Dewantara, R., & Sitorus, H. A. M. (2022). Re-Evaluasi Pendirian Bank Digital Di Indonesia: Paradigma, Konsep Dan Regulasi. Veritas et Justitia, 8(2), 493-513.
Anjheli, D. (2024). Privasi Digital dan Kejahatan Phishing di Indonesia: Evaluasi Kritis terhadap Efektivitas UU ITE dan UU PDP. Staatsrecht: Jurnal Hukum Kenegaraan dan Politik Islam, 4(1), 165-189.
Wibowo, R. A. (2022). Tata Kelola Pemerintahan Yang Baik Dan Pengadaan Barang Jasa Pemerintah: Pendekatan Perbandingan Hukum. Ugm Press.
Khaliq, N., & Rahman, A. (2025). Perlindungan Hukum Terhadap Persaingan Usaha yang Adil dalam Perkembangan E-Commerce di Indonesia. Commerce Law, 5(1), 32-42.
Malau, P., Hutajulu, R., Rusyuandi, F., & Adiati, C. D. (2025). Hukum Sebagai Instrumen Pengendali Dan Pengarah Pembangunan Ekonomi Di Era Digital. Journal of Innovation Research and Knowledge, 5(1), 155-164.
Aditama, R., Wulandari, M., Damayanti, A. P., & Santoso, A. P. A. (2025, April). Hukum bisnis sebagai instrumen penguatan ekosistem usaha dan stabilitas ekonomi. In Prosiding Seminar Nasional Hukum, Bisnis, Sains dan Teknologi (Vol. 5, No. 1, pp. 142-148).
Quddus, M. S., & Aji, A. D. (2025). Urgensi Penguatan Kewenangan KPPU Untuk Menegakkan Hukum Pada Tindak Pidana Persaingan Usaha Tidak Sehat. SAPIENTIA ET VIRTUS, 10(1), 512-529.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Riduwansah Riduwansah (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
