Mobile Health Campaigns and Changes in Clean and Healthy Living Behavior in the Community (CHLB)
DOI:
https://doi.org/10.62872/7sd0fe74Keywords:
Community, Digital Health, Healthy Living Behavior, Health Promotion , Mobile Health CampaignsAbstract
Background: The rapid development of mobile technologies has enabled health promotion activities to be delivered more rapidly, repeatedly, and responsively, creating new opportunities to influence clean and healthy living behavior (CHLB) across diverse community settings.
Method: This study employed a narrative review by synthesizing academic literature published over the last ten years that examined the implementation of mobile health campaigns and their influence on CHLB.
Results: The findings indicate that mobile health campaigns delivered through multiple platforms, including WhatsApp, SMS, Instagram, Facebook, mobile health applications, and educational videos, contribute to improvements in CHLB knowledge, attitudes, and practices. Multiplatform approaches were found to be more effective than single-platform campaigns due to complementary features such as scheduled reminders, visual demonstrations, and digitally mediated interpersonal communication that reinforces trust in health information.
Conclusion: Sustainable improvements in CHLB require not only increased health knowledge but also ongoing digital social support and behavioral reinforcement through continuous messaging. Strengthening mobile health campaigns through culturally relevant content, sustained communication, and active community participation is essential for long-term CHLB adoption.
Downloads
References
Andriana, P., Halandis, H., & Alpira, S. P. (2024). Promosi Kesehatan Perilaku Hidup Bersih dan Sehat pada Masyarakat Dusun Tala-tala Desa Bonto Manai Kabupaten Maros: Health Promotion of Clean and Healthy Living Behavior in the Community of Tala-tala Hamlet, Bonto Manai Village, Maros Regency. Journal of Sustainable Community Practices, 1(2), 15-18.
Anggraini, R., Jolyarni, N., & Nikanti, I. P. (2024). Edukasi Social Marketing Untuk Perubahan Prilaku Hidup Sehat Pada Masyarakat Desa (2024). Sevaka: Hasil Kegiatan Layanan Masyarakat, 2(4), 128-141.
Anggreyni, M., Budiono, T., Brahmana, W., Hikmah, N., Andriani, S., Maryani, A., ... & Eka, D. (2025). Pengaruh Penyuluhan terhadap Peningkatan Pengetahuan dan Perubahan Sikap serta Tindakan Masyarakat terhadap Penerapan Perilaku Hidup Bersih dan Sehat (CHLB). Jurnal Kolaboratif Sains, 8(2), 1291-1301.
Anwar, S., & Sukamdani, M. (2025). Edukasi Penerapan Perilaku Hidup Bersih dan Sehat. Aksi Sosial: Jurnal Pengabdian Kepada Masyarakat, 1(1), 18-30.
Astutik, W. D., Sadiyah, V. K., & Siswanto, D. H. (2025). Counseling on clean and healthy living behavior in improving public health levels. Journal of Social and Community Development, 2(01), 38-50.
Ayu, S. F., Aulia, D., & Nauly, M. (2016, December). Improving Clean and Healthy Living Behavior in the Poor Communities in Coaltal Area, Serdang Bedagai. In 1st Public Health International Conference (PHICo 2016) (pp. 219-225). Atlantis Press.
Cerf, M. E. (2021). Healthy lifestyles and noncommunicable diseases: nutrition, the life‐course, and health promotion. Lifestyle Medicine, 2(2), e31.
Doherty, T. M., Del Giudice, G., & Maggi, S. (2019). Adult vaccination as part of a healthy lifestyle: moving from medical intervention to health promotion. Annals of medicine, 51(2), 128-140.
Ferrari, R. (2015). Writing narrative style literature reviews. Journal of the European Medical Writers Association, 24(2), 95–102.
Fitri, I., Rahmi, R., & Hotmauli, H. (2021). Perilaku Hidup Bersih dan Sehat melalui Upaya Pemberdayaan Masyarakat. Faletehan Health Journal, 8(03), 166-172.
Fitria, U., Yulia, M., Rahayu, D., Permata, W. M., & Yuni, S. R. (2025). Analisis Kepatuhan Rumah Tangga Terhadap Indikator Perilaku Hidup Bersih Dan Sehat. Jurnal Demi Pengabdian Masyarakat, 1(1), 7-14.
Holtz, B., & Buis, L. (2016). Effectively Promoting Healthy Living and Behaviors through Mobile Phones. In Health Communication and Mass Media (pp. 99-114). Routledge.
Kurniawan, A., Putri, R. M., & Widiani, E. (2019). Pengaruh Promosi Kesehatan Terhadap Pengetahuan Dan Sikap Tentang Perilaku Hidup Bersih dan Sehat Kelas IV dan V Sekolah Dasar. Nursing News: Jurnal Ilmiah Keperawatan, 4(1).
Lim, I. (2025). Effectiveness of Health Education in Improving Clean and Healthy Living Behavior (CHLB) in Rural Communities. Healthcare Advances Journal, 1(2), 47-54.
Malinda, R. (2024). Implementasi model PRECEDE-PROCEED dalam promosi kesehatan perilaku hidup bersih sehat (CHLB). PubHealth Jurnal Kesehatan Masyarakat, 2(4), 128-133.
Noer, R. M. (2024). Edukasi Hidup Bersih Pada Masyarakat. Initium Community Journal, 4(2), 34-40.
Raharyani, D. (2025). The Role of Health Education in Improving Clean and Healthy Living Behavior (CHLB) in Rural Communities. AMK: Abdi Masyarakat UIKA, 4(2), 127-132.
Rizal, Y. (2018). Public response to the implementation of clean and healthy living behavior (CHLB) in coastal community in Rokan Hilir Regency. Journal of Global Responsibility, 9(3), 261-279.
Sasmitha, N. R., & Sutria, E. (2020). Health education about clean and healthy living behavior (CHLB) to increased knowledge of school age children: Systematic review. Journal of Nursing Practice, 3(2), 279-285.
Situmeang, A., & Lase, J. (2025). Pengaruh Promosi Kesehatan Terhadap Perubahan Pengetahuan Hidup Bersih Dan Sehat (CHLB) Pada Tatanan Rumah Tangga Di Desa Etebatu Kecamatan Fanayama Tahun 2024. CENDEKIA: Jurnal Penelitian dan Pengkajian Ilmiah, 2(7), 1223-1238.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339.
Widiyanto, A. (2025). The Role of Health Promotion Intervention in Improving Clean and Healthy Living Behavior (CHLB): A Systematic Review. Jurnal Kedokteran: Media Informasi Ilmu Kedokteran dan Kesehatan, 10(2), 69-74.
Wiyane, W. T., & Mansur, S. (2021). Health communication campaign of clean and healthy living behaviour (CHLB) in covid-19 pandemic era. Jurnal Komunikasi: Malaysian Journal of Communication, 37(2), 305-322.
Zolfaghari, M., Shirmohammadi, M., Shahhosseini, H., Mokhtaran, M., & Mohebbi, S. Z. (2021). Development and Evaluation of A Gamified Smart Phone Mobile Health Application for Oral Health Promotion In Early Childhood: A Randomized Controlled Trial. BMC oral health, 21(1), 18.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Aulia Asman, Syamsul Arifin, Seno Lamsir (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
