The Role of Big Data and Artificial Intelligence in Shaping Consumer Preferences in the Digital Market. Nomico, [S. l.], v. 3, n. 2, p. 33–45, 2026. DOI: 10.62872/ddgf9h80. Disponível em: https://ejournal-nawalaedu.com/index.php/NJ/article/view/2554. Acesso em: 5 apr. 2026.