Journal of Dialogos (JOD) is a peer-reviewed, open-access international journal established to disseminate research results and theoretical and applied discussions in communication sciences. All submitted manuscripts will be reviewed by the editors and then evaluated by a minimum of two International Reviewers through a double-blind review process. This is to ensure the quality of manuscripts published in the journal. The journal, which has been published since 2024, is published four times each year in February, Mei, Agustus, November. Journal title : Journal of Dialogos Initials : JOD Frequency : 4 (four) times a year (February, Mei, Agustus, November) DOI : 10.62872 ISSN Online : 3046-6040 Editor in Chief : Veri Setiawan M.I.Kom. Managing Editor : Jafaruddin, M.Sos. Assistant Editor : Sumartono Publisher : PT. Anagata Sembagi Education Accreditation : Index Copernicus International
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Digital Communication Strategy in Organizational Operations:Adaptation and Transformation in the Digital Era
This study examines digital communication strategies adopted by organizations in adapting to and transforming within the digital era. The rapid development of digital technology has fundamentally altered organizational communication patterns, requiring adaptive strategies that encompass the use of digital platforms, media management, and internal and external communication systems. Employing a systematic literature review (SLR) methodology combined with qualitative case analysis across five Indonesian organizations, this research identifies four key dimensions of digital communication strategy: platform architecture and integration, content strategy and management, audience engagement and relationship building, and organizational culture and digital literacy. The findings reveal three distinct organizational adaptation patterns, reactive, planned, and proactive, and identify six critical success factors for effective digital communication strategy implementation. Organizations that adopt integrated, strategic approaches demonstrate superior stakeholder engagement, operational efficiency, and organizational resilience. This research contributes to the theoretical framework of organizational communication in the digital age and offers practical implications for communication practitioners and organizational leaders navigating digital transformation.
Copyright (c) 2026 Bahrudin Hasan (Author) https://creativecommons.org/licenses/by-sa/4.0
Artificial Intelligence in Operational Communication: Analysis of AI Use in Organizational Communication Systems
The proliferation of artificial intelligence (AI) technologies has fundamentally reshaped organizational communication systems, offering new possibilities for automating, augmenting, and optimizing information flows across all levels of organizational operation. This study analyzes the use of AI in organizational communication systems, with a focus on identifying the dimensions, applications, challenges, and strategic implications of AI integration in operational communication. Drawing on a systematic review of peer-reviewed literature published between 2021 and 2024, the study synthesizes findings from multidisciplinary fields including organizational behavior, information systems, operations management, and communication studies. The results indicate that AI applications in organizational communication span a broad spectrum, from natural language processing and intelligent decision-support systems to generative AI tools and predictive analytics. Key enabling factors include leadership commitment, organizational readiness, AI competency development, and trust formation. Critical challenges involve ethical concerns, algorithmic bias, data privacy, and workforce adaptation. The study proposes an Integrated AI Communication (IAC) Framework that maps the relationships between AI capabilities, communication processes, and organizational outcomes. Findings contribute both theoretical insights and practical guidelines for organizations seeking to harness AI for enhanced operational communication.
Copyright (c) 2026 Gulda Patria (Author) https://creativecommons.org/licenses/by-sa/4.0
Digital Narcissism on Social Media: A Communication Science Perspective on Online Validation Culture
This study examines the phenomenon of digital narcissism on social media platforms through the lens of communication science, with particular focus on the culture of online validation-seeking that has emerged in contemporary digital ecosystems. The increasing proliferation of social media has given rise to new behavioral patterns in which individuals engage in self-promotional activities driven by a desire for social approval, recognition, and affirmation from online audiences. Drawing on theoretical frameworks including Uses and Gratifications Theory, Social Comparison Theory, and Self-Presentation Theory, this paper analyzes how algorithmic mechanisms, platform affordances, and cultural factors collectively contribute to the amplification of narcissistic tendencies in digital environments. The study employs a systematic literature review methodology, synthesizing empirical findings from 20 peer-reviewed sources published between 2021 and 2023. Findings indicate that online validation culture manifests through selfie-posting, status broadcasting, and curated self-presentation, with significant variation across platforms. The study further reveals that excessive engagement in validation-seeking behaviors correlates with reduced psychological well-being, increased social comparison, and susceptibility to misinformation. The paper concludes with implications for communication practitioners, platform designers, and mental health advocates, urging the development of healthier digital engagement norms.
Copyright (c) 2026 Nurul Fadhilah (Author) https://creativecommons.org/licenses/by-sa/4.0
Parasocial Communication with Digital Influencers: A Communication Science Perspective on Virtual Proximity
Parasocial communication with digital influencers has become a significant phenomenon within the contemporary social media landscape. This study aims to examine the mechanisms underlying parasocial relationship (PSR) formation between audiences and digital influencers, including AI-generated virtual influencers, and their implications for consumer behavior and psychological well-being. Through a systematic literature review of 20 internationally peer-reviewed journal articles (2021–2025), the study identifies key mediating factors of virtual proximity: source credibility, self-disclosure, self-discrepancy, social presence, trust, and authenticity perception. Results indicate that micro- and nano-influencers generate stronger parasocial bonds than mega-influencers (mean PSR = 4.35 vs 3.42). The integration of virtual influencers adds complexity to these relations through dimensions of origin uncertainty and anthropomorphism. The study contributes by proposing the Integrative Digital Parasocial Model (IDPM), which maps the pathway from content characteristics to behavioral responses via relational mediators.
Copyright (c) 2026 Samsidar Samsidar (Author) https://creativecommons.org/licenses/by-sa/4.0
AI-Generated Content and the Crisis of Information Authenticity: A Modern Communication Science Perspective
The proliferation of AI-generated content (AIGC) has introduced a profound crisis of information authenticity across modern communication ecosystems. As large language models, generative image systems, and automated content pipelines become ubiquitous, the capacity of both individuals and institutions to distinguish authentic human-produced information from algorithmically synthesized content has been severely compromised. This systematic literature review examines the nature, scope, and communication science implications of the AIGC-driven authenticity crisis, drawing on 20 peer-reviewed studies published between 2021 and 2025. The review synthesizes evidence on how AIGC challenges fundamental epistemological assumptions embedded in communication theory, including source credibility, message authenticity, media trust, and information verification. Key findings reveal that human cognitive heuristics for detecting AI-generated language are systematically unreliable; that AIGC-enabled disinformation, deepfakes, and academic fabrication pose escalating societal risks; and that current detection and regulatory frameworks remain inadequate to the scale and velocity of AIGC proliferation. Drawing on communication science theory, this review proposes an Authentic Information Communication Framework (AICF) comprising four strategic dimensions: technological detection infrastructure, communicator transparency norms, audience critical digital literacy, and regulatory-ethical governance. Implications for communication scholars, media practitioners, policymakers, and educational institutions are discussed.
Communication in the Age of Artificial Intelligence: Power, Meaning, and Control
The rapid integration of artificial intelligence (AI) into communication systems has fundamentally transformed how messages are produced, distributed, and interpreted. AI-mediated communication no longer operates as a neutral technological intermediary but functions as a structural force that reshapes power relations, meaning-making processes, and mechanisms of control. This study aims to critically examine communication in the age of artificial intelligence by focusing on the interrelated dimensions of power, meaning, and control. Employing a qualitative approach with a critical–conceptual research design, the study analyzes theoretical literature from communication studies, critical media theory, and AI studies, alongside policy and ethical documents related to algorithmic governance. The findings indicate that AI algorithms operate as infrastructural actors that regulate visibility, legitimize certain discourses, and marginalize others through automated curation, recommendation, and moderation systems. Furthermore, the production of meaning becomes increasingly aligned with algorithmic logics of optimization and performance metrics, leading to potential homogenization and instrumentalization of communication. At the same time, AI-enabled surveillance and behavioral normalization introduce subtle forms of discipline that shape communicative practices. Although spaces of resistance and negotiation persist, they remain asymmetrical and structurally constrained. This study concludes that communication in the AI era must be understood as a contested arena of power rather than a purely technical domain, highlighting the urgent need for critical frameworks and democratic governance to preserve communicative autonomy and pluralism.
Copyright (c) 2026 Trisno Muldani, Ajeng Puspita Priantana, Windi Sulistiawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Live Commerce and 'Cozy Aesthetic': Marketing Communication Strategies for MSMEs in Building Digital Loyalty
The development of digital technology encourages MSMEs to adapt more interactive and experience-oriented marketing communication strategies. One emerging form of digital marketing innovation is live commerce, which enables real-time interactions between businesses and consumers. This study aims to analyze how the implementation of live commerce packaged with a cozy aesthetic approach is used as a marketing communication strategy for MSMEs in building digital consumer loyalty. This study uses a qualitative approach with a descriptive research type through case studies. Research data were obtained through observations of MSMEs' live commerce practices, analysis of marketing communication patterns, the application of cozy aesthetic visual and emotional elements, and consumer responses in digital interactions. The results show that the integration of live commerce with cozy aesthetics can create a warm, personal, and comfortable communication atmosphere, thereby increasing trust, emotional engagement, and closeness between MSMEs and consumers. This strategy not only has an impact on increasing short-term interactions and transactions but also contributes to building sustainable digital consumer loyalty. Thus, live commerce packaged with a cozy aesthetic approach can be an effective and relevant marketing communication strategy for MSMEs in facing competition in the digital era..
Copyright (c) 2026 Nurtyasih Wibawanti Ratna, Teguh Priyo Sadono (Author) https://creativecommons.org/licenses/by-sa/4.0
The Role of Interpersonal Communication in Improving Work Effectiveness in an Organizational Environment
Interpersonal communication is a crucial factor influencing work effectiveness in an organizational setting. This study uses a literature review method to analyze the contribution of interpersonal communication to coordination, employee psychological dynamics, and the achievement of organizational goals. The literature sources used include scientific journals, academic books, proceedings, and relevant publications from the past ten years. The analysis results show that effective interpersonal communication facilitates work coordination, improves task clarity, and minimizes misinterpretation of instructions. Harmonious interpersonal relationships increase motivation, trust, and job satisfaction, thus motivating employees to contribute optimally. In addition, interpersonal communication supports cross-divisional collaboration, accelerates decision-making, and strengthens the implementation of organizational strategies. Literature findings confirm that good interpersonal communication management plays a strategic role in improving individual and team performance, reducing internal conflict, and facilitating adaptation to changes in the work environment. This study concludes that interpersonal communication is not only a technical aspect, but also psychological and strategic factors that contribute significantly to the achievement of organizational goals. The implications of this research emphasize the need to improve interpersonal communication competencies for employees and management as part of an organizational development strategy
Copyright (c) 2025 Hayu Lusianawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Transformation of Learning Leadership in the Digital Era: A Qualitative Analysis Based on Literature Studies on Adaptive Educational Management Models
This study aims to analyze the transformation of learning leadership in the digital era through a qualitative literature review to identify the characteristics of adaptive educational management models. Technological dynamics require educational leaders to possess digital literacy capacity, strategic sensitivity to change, and the ability to integrate digital tools into managerial and pedagogical processes. The literature review indicates that transformational and distributive leadership models offer a strong conceptual foundation for creating a culture of innovation, collaboration, and evidence-based decision-making. The analysis also found that the success of digital transformation is influenced by organizational readiness, policy structures, and the quality of professional relationships between stakeholders. Institutions that are able to adapt effectively demonstrate a pattern of continuous capacity development, are responsive to technological risks, and consistently balance technical and ethical aspects. The synthesis of various findings shows that adaptive learning leadership focuses not only on technological mastery but also on the ability to create a flexible, collaborative, and quality-oriented educational ecosystem. The results of this study emphasize the importance of educational leaders who are visionary, innovative, and able to guide institutions through digital change in a directed and sustainable manner, so that educational management remains relevant and competitive in the modern era
Copyright (c) 2025 Nurjanah Nurjanah (Author) https://creativecommons.org/licenses/by-sa/4.0
Virtual Communication in A Hybrid Workplace: Impact on Team Effectiveness
Hybrid work arrangements have transformed communication and collaboration systems in organizations, particularly in Indonesia where digital transformation accelerated rapidly during the pandemic. Virtual communication has emerged as the main mechanism for coordinating tasks, sharing knowledge, and maintaining interdependence among geographically distributed team members. This study employed a systematic literature review approach to examine the role of virtual communication, digital leadership, and organizational culture in shaping team effectiveness within hybrid workplaces in Indonesia. Findings indicate that balanced synchronous–asynchronous communication, clarity of expectations, and psychological safety enhance collaborative performance, whereas communication overload and unequal digital readiness hinder productivity. Furthermore, leaders who adopt empathetic, coaching-based, and outcome-oriented approaches foster stronger engagement and trust in hybrid teams. Organizations that develop adaptive communication norms, invest in digital capability building, and implement equitable hybrid work policies tend to achieve higher team cohesion and performance. This study highlights the importance of integrating technological, human, and cultural dimensions to optimize hybrid work effectiveness in emerging economy contexts
Copyright (c) 2025 Yosaphat Danis Murtiharso (Author) https://creativecommons.org/licenses/by-sa/4.0
Ethics in Using Artificial Intelligence for Communication: Understanding the Risks and Benefits
Artificial intelligence (AI) has transformed the modern communication landscape by offering various conveniences and efficiencies. However, the use of this technology also raises complex ethical challenges. This study aims to analyze the ethical benefits and risks of using AI in communication and identify necessary mitigation strategies. The method used was a systematic literature review of 20 scientific publications from 2021-2025 that discuss the ethical aspects of AI in various communication contexts. The results show that AI provides significant benefits in personalizing services, increasing the efficiency of business communications, expanding access to education and mental health services, and optimizing the user experience. However, the implementation of AI also presents serious risks related to data privacy and security, algorithmic bias that can lead to discrimination, a lack of transparency in decision-making, and the potential for copyright infringement and the spread of misinformation. To minimize these risks, ethical practices are needed that include transparency and accountability in AI implementation, the development of comprehensive regulations and ethical standards, and increasing public digital literacy. This study concludes that the use of AI in communication must be based on a strong ethical framework involving collaboration between technology developers, policymakers, and the public to ensure this technology provides optimal benefits while protecting the fundamental rights of users.
Copyright (c) 2025 La Jaali (Author) https://creativecommons.org/licenses/by-sa/4.0
The Role of Social Media in the Formation of Adolescent Identity: A Review of Psychology and Popular Culture
Social media has become a fundamental element in the lives of modern adolescents, playing a significant role in the process of identity formation in the digital era. This study analyzes how social media platforms such as Instagram, TikTok, Twitter, and YouTube influence adolescent identity construction from the perspectives of developmental psychology and popular culture. Using a qualitative approach with a case study design, the study involved four adolescents aged 16-18 in Semarang City through in-depth interviews and observations of digital activities. The findings indicate that social media plays a dual role as a means of positive identity exploration and a source of psychological distress. Adolescents use digital platforms to experiment with various roles and lifestyles, but often become trapped in a false image to gain external validation. The process of identity formation is influenced by the dynamics of identity exploration and commitment, with social media providing a broad space for self-discovery but also creating the risk of identity conflict due to social comparison and popular cultural pressures. The study identified that adolescent girls are more vulnerable to negative impacts related to body image and beauty standards, while adolescent boys tend to focus on achievement and social recognition. Contextual factors such as family background, digital access, and local cultural values play a significant role in shaping adolescents' social media experiences. The results emphasize the need for structured digital literacy education and psychological support to help adolescents navigate the complexities of digital identity in a healthy and authentic manner.
Copyright (c) 2025 I Ketut Budaraga (Author) https://creativecommons.org/licenses/by-sa/4.0
The Role of Health Influencers on TikTok in Shaping Gen Z Consumer Behavior: A Review of Digital Communication Perspectives and Popular Culture
This study aims to analyze the role of health influencers on TikTok in shaping Gen Z's health consumption behavior through the perspective of digital communication and popular culture. The research method used is a qualitative approach with literature study and content analysis, focusing on scientific publications, research reports, and relevant TikTok content. The results show that health influencers use edutainment-based communication strategies by utilizing trends, viral music, and popular culture symbols, so that health messages are more easily accepted by Gen Z. Other findings show that Gen Z not only views health messages as education, but also as part of their social identity and digital lifestyle. This study confirms that the role of health influencers on TikTok can be an effective strategy in health communication, although it still faces challenges such as potential misinformation and the need for collaboration with healthcare professionals.
Green Communication in Environmental Campaigns: A Study of Commercial Brand Strategies for Millennials and Gen Z
This study aims to analyze the green communication strategies used by commercial brands in environmental campaigns and evaluate how Millennials and Gen Z respond to these messages. The research method uses a descriptive qualitative approach with content analysis of digital campaigns of several commercial brands and in-depth interviews with respondents from Millennials and Gen Z. The results show that green communication strategies that emphasize sustainability storytelling, transparency, and interactive participation on social media are more effective in building engagement and loyalty of young consumers. Millennials tend to value long-term brand consistency on environmental issues, while Gen Z demands more instant transparency and direct interaction. This study confirms that message authenticity is a determining factor in the success of environmental campaigns as well as strategic differentiation in building a sustainable brand image.
Copyright (c) 2025 Nurjanah Nurjanah, Firayani Firayani, Olivia Tahalele (Author) https://creativecommons.org/licenses/by-sa/4.0
Analysis of Campaign Materials for Billboards of Regent Candidates to Increase Electability in the 2024 Banggai Regency Election
The 2024 regional elections (Pilkada) have their own unique characteristics, one of which is the emergence of young figures who have directly entered the world of politics. One of the campaign media used is billboards, which are spread across various cities in Indonesia. Billboards are outdoor media commonly used by presidential and legislative candidates to convey campaign messages. Generally, campaigns are conducted thematically and tailored to specific objectives. By starting the campaign early, candidates hope to attract sympathy and gain support from the public. The purpose of this study is to determine the semiotic meaning of photos in Giring's campaign billboards as a candidate for President in 2024. The focus of this research is how the visual meaning in the billboards is analyzed using Roland Barthes' semiotic approach with a qualitative descriptive method. In general, semiotics can be defined as the study of signs, including the elements of the signifier and the signified. Roland Barthes stated that the sign system reflects societal assumptions in the context of a particular time and place. In semiotic analysis, there are three main concepts in understanding visual meaning: denotation, connotation, and myth.
Copyright (c) 2025 Falimu Falimu, Ririn Batjo, Wildan Zaman (Author) https://creativecommons.org/licenses/by-sa/4.0
Podcast Trends as an Alternative Medium of Independent Journalism: a Study of Audience Perceptions of the Redibility and Objectivity of Information
Independent journalism podcasts are now seen as a highly credible source of information, often even more trusted than mainstream media. This is due to the transparency of the narratives presented, consistency in topic selection, and freedom from pressure from certain parties, which allows for the delivery of broader and more diverse perspectives. Audiences rate independent podcasts as relatively objective, although the personal opinions of the podcasters remain influenced. A presentation style that combines conversational formats and storytelling techniques creates emotional intimacy, strengthens trust, and builds listener loyalty. Topics that are current and relevant, presented in a relaxed yet informative manner, are a unique attraction that distinguishes podcasts from conventional media. However, challenges remain, particularly in verifying information and the potential for personal bias, which can affect the accuracy and objectivity of the content. Therefore, audience media literacy is crucial so they can critically review the information they receive. With all their advantages, independent podcasts have the potential to enrich the media ecosystem by providing a more diverse alternative source of information, provided they maintain ethical standards, openness of sources, and transparency in every aspect of their production process.
Copyright (c) 2025 Zulfiah Larisu, Abdul Malik (Author) https://creativecommons.org/licenses/by-sa/4.0
Effectiveness of Government Communication in Delivering Public Policy on Social Media
This study aims to analyze the effectiveness of government communication in conveying public policies through social media. The method used is a descriptive qualitative approach with data collection techniques in the form of content analysis of official social media accounts of government agencies, in-depth interviews with key informants, and online observation of public involvement. The results of the study indicate that the effectiveness of government communication on social media still varies between agencies, influenced by communication strategies, language styles, and forms of content presentation. Policy messages are often delivered formally and less communicatively, so they are not fully understood by the public. Two-way interaction is also still limited, resulting in low responsiveness to public comments and questions. Supporting factors for communication effectiveness include the professionalism of the management team, consistency of uploads, and the use of attractive visual content. Meanwhile, the obstacles faced include low digital literacy of the apparatus, limited communication budget, and the absence of standard digital communication guidelines. This study recommends the need for a more humanistic and participatory communication approach so that the delivery of public policies can be more effective and impactful.
Copyright (c) 2025 Dwi Siyamsih, Muhamat Arif Afandi, Ihsan Suri (Author) https://creativecommons.org/licenses/by-sa/4.0
Government Crisis Communication Strategies in Dealing with Misinformation in the Digital Era
This research aims to understand in depth the crisis communication strategies implemented by the government in dealing with misinformation in the digital era. The rapid spread of misinformation in the digital space is a serious challenge, especially in crisis situations that demand fast, accurate, and reliable communication responses. This research uses a qualitative approach with a descriptive method, focusing on government institutions that have a strategic role in public communication, such as the Ministry of Communication and Information Technology (Kominfo) and the National Disaster Management Agency (BNPB). Data was collected through in-depth interviews with key informants, documentation studies, digital media observations, and analyzed using qualitative content analysis through the stages of data reduction, data presentation, and conclusion drawn. The results show that although the government has utilized social media as the main channel in crisis communication, challenges such as limited message reach, lack of coordination between agencies, and low public trust still hinder the effectiveness of the strategy. Cross-sectoral cooperation, people's digital literacy, and the role of credible and trained spokespeople are key factors in building information resilience and increasing public trust during crises. Therefore, an adaptive, transparent, and data-based crisis communication strategy is indispensable to maintain social stability in the midst of dynamic digital information flows
Copyright (c) 2025 Nurtyasih Wibawanti Ratna Amina, Bambang Satriya, Kridawati Sadhana, Teguh Priyo Sadono (Author) https://creativecommons.org/licenses/by-sa/4.0
Collaboration Strategies with Micro-Influencers: Building Trust Through Community
This study aims to examine the government's crisis communication strategy in dealing with misinformation in the digital era, focusing on the effectiveness of collaboration with micro-influencers in building public trust through a community approach. The method used is Systematic Literature Review (SLR), which allows the systematic identification, evaluation, and synthesis of scientific literature. The literature search process is carried out through databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest using relevant keywords. The inclusion criteria include publications in the last five years (2020–2024), written in English or Indonesian, and contain empirical data related to micro-influencers, audience trust, and community collaboration strategies. From the selection process, as many as 10 selected scientific articles were analyzed thematically to identify patterns of collaboration, community approaches, and trust-forming factors. The results of the study show that an effective crisis communication strategy must be adaptive, transparent, and collaborative, and involve digital actors such as micro-influencers who have closeness to the community. This collaboration has been proven to be able to strengthen the delivery of validated information and build public trust. The study recommends reforming the government's public communication policy to be more responsive to digital dynamics, placing trust and public engagement as the main foundation in dealing with the information crisis.
Copyright (c) 2025 Euis Nurul Bahriyah https://creativecommons.org/licenses/by-sa/4.0
Interpersonal Communication in Improving Leadership Skills
This study aims to analyze the role of interpersonal communication in improving leadership skills and identify factors that influence its effectiveness. Good communication helps leaders build trust, increase motivation, and strengthen relationships with the team. The research method used is the Systematic Literature Review (SLR), by collecting and analyzing studies from academic databases such as Google Scholar, Scopus, and ScienceDirect. The literature analyzed includes aspects of communication in leadership, such as listening skills, providing feedback, and utilizing technology. The results of the study indicate that effective interpersonal communication contributes to improving leadership skills, building team loyalty, and creating a productive work environment. The identified barriers include lack of leader communication skills, differences in communication styles, and work environment disruptions. Therefore, strategies such as communication training, an open organizational culture, and adaptation of digital communication are needed. In conclusion, good interpersonal communication is the main foundation of effective and influential leadership. By mastering the right communication skills, leaders can improve the effectiveness of decision making and encourage the achievement of organizational goals more efficiently.
Copyright (c) 2025 Eric Krisna Sandi, RR Roosita Cindrakasih (Author) https://creativecommons.org/licenses/by-sa/4.0
The Role of Media in Promoting Sustainable Tourism Practices
This research is entitled The Role of Media in Promoting Sustainable Tourism Practices, which aims to understand the contribution of the media in increasing tourist awareness of the concept of sustainable tourism. The method used in this study is Systematic Literature Review (SLR), which allows the collection, analysis, and synthesis of various relevant research in a systematic manner. The SLR process involves identifying key research questions, literature search strategies from academic sources such as Google Scholar, Scopus, Web of Science, and ScienceDirect, as well as data analysis to identify trends, key findings, and research gaps in the field under review. The results of the study show that media, both traditional and digital, have a strategic role in the promotion of sustainable tourism. Digital media, such as social media, blogs, and vlogs, are effective tools in disseminating information and shaping tourists' perceptions of sustainable destinations. Meanwhile, traditional media remains relevant in reaching certain segments of tourists. However, there are several challenges in the implementation of media as a means of promoting sustainable tourism, including greenwashing practices that can mislead tourists and low awareness of sustainability among industry players. Therefore, collaboration between the government, industry players, and the public is needed in optimizing the role of the media to support socially responsible, economic, and environmentally responsible tourism practices. With the right strategy, the media can be an important instrument in ensuring the sustainability of the tourism sector and providing long-term benefits for all stakeholders
Copyright (c) 2025 Hadi Mulyana, Made Prasta Yostitia Pradipta, Zulfiah Larisu (Author) https://creativecommons.org/licenses/by-sa/4.0
Communication in the Era of Artificial Intelligence: Its Impact on Human-Technology Interaction
In the increasingly advanced digital era, artificial intelligence (AI) has changed the way we interact with technology and with each other. This study aims to explore the impact of artificial intelligence on human communication, as well as how this technology affects the dynamics of social and professional interactions. This study uses a qualitative approach with literature analysis and in-depth interviews with technology and communication practitioners in Indonesia. The results of the study show that artificial intelligence has a significant impact on increasing communication efficiency, but also brings challenges in terms of emotional relationships and privacy. The impact of artificial intelligence on human communication is very visible in various aspects of life, both in the professional and social worlds. The use of AI in chatbots, recommendation systems, and virtual assistants has accelerated the communication process, but also raises questions about its impact on the authenticity and quality of relationships between people. This study identifies the main challenges faced by Indonesian society in adapting to this new technology, including limited technological literacy and concerns about privacy. Overall, this study reveals the importance of managing communication more wisely amid the rapid development of artificial intelligence. Although this technology provides many benefits, organizations and individuals need to be aware of the potential risks that can arise, such as over-reliance on AI or negative impacts on more personal social interactions. This research is expected to provide deeper insights for communication practitioners, technology developers, and the wider community in facing communication challenges in the era of artificial intelligence.
Copyright (c) 2024 Rina Sovianti, Novrian Novrian (Author) https://creativecommons.org/licenses/by-sa/4.0
Crisis Communication on Social Media: Managing Reputation and Maintaining Public Trust
This study aims to analyze crisis communication strategies implemented by organizations in Indonesia through social media, using the Systematic Literature Review (SLR) method. This method was chosen to collect, evaluate, and analyze relevant literature, in order to obtain a comprehensive picture of crisis communication practices in Indonesia in the context of social media. The data collection process was carried out by filtering relevant scientific articles, reports, and studies related to crisis communication and social media, published through various sources such as academic journals, conferences, and industry reports. Each selected article was evaluated based on the criteria of relevance, methodological quality, and its contribution to the understanding of crisis communication in social media. The results of the study indicate that effective crisis communication in social media requires a fast, transparent, and consistent response. Organizations that successfully manage communication through social media have a greater chance of maintaining public trust and reducing the negative impact on their reputation. The speed of response is a key factor, given the very rapid spread of information on social media. In addition, transparency and consistency of messages are essential to prevent public confusion. This study concludes that organizations in Indonesia must design communication strategies that are adaptive to the dynamics of social media, by ensuring clear, accurate, open messages, and monitoring public reactions directly. Thus, effective communication can help organizations manage crises and maintain public trust.
Copyright (c) 2024 Zulfiah Larisu, Zulham Zulham (Author) https://creativecommons.org/licenses/by-sa/4.0
Driving Engagement: How Information Quality and Event Marketing Shape Toll Road Companies' Image on Instagram
PT Jasa Marga, as a company in the field of transportation services and toll road management infrastructure in Indonesia, faces the challenge of understanding and utilizing the potential of social media to build a positive corporate image. Pre-surveys to followers indicate a fairly good understanding of the company's basic information, but need improvement in certain information such as rest areas, toll rate discounts, and "Jumat Kuis" programs. This research aims to provide new insights and strategic guidance for PT Jasa Marga in building and maintaining its corporate image through Instagram considering that a positive corporate image can increase public trust in the company, from this trust which will ensure that toll road users will feel safe and comfortable using the services provided, especially toll road services. This study used Stimulus-Response theory. This study uses quantitative methodology, positivism paradigm, with explanatory research type, using survey methods and simple linear regression analysis tests. Data from this study was taken through a google form survey with respondents as many as 100 Instagram followers @official.jasamarga. The results of this study show that the Sig (2-tailed) value between the variables of information quality and event marketing with the image of each company is 0.000 where this value is smaller than 0.005 and it can be concluded that there is a significant relationship between the variables of information quality and event marketing on the company's image. Informative content is recognized as important in shaping positive perceptions, while event marketing strategies such as "Jumat Kuis" are effective in building positive interactions. Nevertheless, the study highlights areas that need further attention, such as increasing information related to rest areas and toll tariff discounts in the content presented.
Copyright (c) 2025 Salfhaoctha Friemay Aliefia Poetry, Leila Mona Ganiem, Irmulansati Tomohardjo (Author) https://creativecommons.org/licenses/by-sa/4.0
Communication Strategies In Collaborative Learning : Analysis In Vocational Education
Vocational Education is essential for the preparation of students into the workforce. Soft skills, such as communication, teamwork, and problem solving, are key to success in the work environment. Collaborative learning, which involves students actively cooperating, proves effective in developing skills. The study aims to explore the concepts of collaborative learning and the role of student cooperation in improving soft skills in Vocational Education. This research uses the study method of literature. Reviews are conducted on relevant scientific articles, books, and journals on collaborative learning in Vocational Education. The results of the study showed that collaborative learning significantly enhances communication skills, teamwork, and problem solving students. In addition, this approach also strengthens the interpersonal skills that are essential in professional and personal life. These findings provide important insights for the development of more holistic Vocational Education. Its focus includes technical skills and development of soft skills that are important in the workforce.
Copyright (c) 2025 I Putu Gede Buda Mardiksa Putra, Ni Made Juliani, Alit Putrawan (Author) https://creativecommons.org/licenses/by-sa/4.0
What Are The Sentiments of Instagram Netizens @Perempuanberkisah About The Issue Of Sextortion?
Social media provides space for perpetrators to commit sexual violence online. Especially regarding the gap in society's views on gender patriarchy. Sextortion, in cases of sexual violence for personal gain, is in the spotlight in understanding gender inequality. This qualitative research seeks to explore the sentiment of public comments regarding sextortion content using the Atlas ti software mechanism. The data collected consists of comments from Instagram users regarding the issue of sextortion. Perempuan Bercerita's Community posted about a sextortion case on Instagram on February 27th, 2023. The content discussed the threats made by the perpetrator, involving sexual relations and the distribution of pornographic videos targeting female victims. The analysis results indicate a total of 54 comments consisting of 9% positive comments, 54% negative comments, and 37% neutral comments. Society still has a low opinion of digital sexual violence; and tends to judge the victim from the side of the action to the perpetrator. Future findings are expected to analyze more deeply the social interaction networks of digital society to understand society's social perspective on gender inequality.
Copyright (c) 2024 Tesalonika Hasugian, Lasmery RM Girsang (Author) https://creativecommons.org/licenses/by-sa/4.0
Patterns Of Teacher And Student Communication In The Learning Process At Sma Negeri 20 MoramoSouth Konawe District
Communication is the key in the world of education, which is quite determinant in achieving goals. A teacher, no matter how clever and knowledgeable he is, if he is, will certainly not be able to provide a transformation of his knowledge to his students. This research aimed to analyze communication patterns between teachers and students in the learning process at SMAN 20 Moramo. This research used qualitative research methods with research subjects, namely teachers and students who were actively learning and teaching. Field data collection used observation, interview, and literature study techniques. Data processing involved data reduction, data display, and data verification, so that research results could be found. The research results showed that the dominant communication pattern was two-way communication, teachers and students provide information to each other, starting with the teacher as a source of information.
Copyright (c) 2024 Zulfiah Larisu, Darnawati Darnawati, Jopang Jopang, Irwan Irwan (Author) https://creativecommons.org/licenses/by-sa/4.0
Husband and Wife Communication Patterns in Periode Baby Blues Syndrome
This study focuses on interpersonal communication in married couples, especially during the period of baby blues disorder. The approach used is social penetration theory. The study aims to describe the interpersonal communication patterns formed through the process of communication and support in husband and wife relationships during the period of baby blues syndrome. The case study method was used with data collection through interviews with five women who had given birth for the first time and had experienced postnatal baby blues disorder. The results showed that the interpersonal communication process in this period is usually started by the wife with an attitude of self-opening. Through interaction with the husband, the wife defines the form of support provided by the husband, both verbally and non-verbally, as a positive reaction to the self-opening that has been done. This communication pattern forms a cycle in each couple, showing that the four couples tend to have balanced and equal communication patterns. Husbands were involved mainly in providing instrumental support related to childcare and household activities. However, in one other couple, the communication pattern was considered unbalanced due to the lack of support from the husband, so the wife sought support from her female friends who also experienced similar baby blues.
Copyright (c) 2024 Dessy Yusniawati, M.I.Kom, Dr. Leila Mona Ganiem, M.Si. (Author) https://creativecommons.org/licenses/by-sa/4.0
Government Communication in the Digital Era in Branding The Soul of Java as the Wonosobo Regency Slogan
The role of the Government in conveying information today has challenges, one of which is the digital era which must be utilized properly. This research aims to see and analyze the Digital Communication carried out by the Wonosobo Regency Government in Branding the soul of Java as the slogan of Wonosobo Regency. This is very important to study because it needs to be seen how far the effectiveness achieved in this regard. The method used was a descriptive qualitative approach with interviews as one of the data collection techniques in addition to direct observation. Informants were selected based on their suitability for understanding digital communication and Wonosobo the soul of Java branding strategies. The results showed that the Wonosobo Regency Government utilizes social media in carrying out its digital communication, and the platforms used are Instagram, Facebook, YouTube, and TikTok. While the effectiveness in utilizing social media is still not optimal, this is because Wonosobo people are not familiar with social media as a means of government communication and also Wonosobo people mostly work as farmers who do not have much activity on social media.
Copyright (c) 2024 Dwian Hartomi Akta Padma Eldo, Sri Rahayu (Author) https://creativecommons.org/licenses/by-sa/4.0
The Effect of Binaural Audio Technology on Audience Immersion in Horror Films
This research aims to explore the influence of binaural audio technology on the audience's level of immersion in horror films. The background to this research is based on the development of increasingly sophisticated audio technology and its potential to improve the film watching experience. The aim of this research is to measure how much influence binaural audio technology has on the audience's perception and emotional response when watching horror films. The research method used was an experimental design with a population consisting of students majoring in Film and Media at a university in Indonesia. Samples were taken randomly from as many as 60 people who were divided into two groups: a control group who watched films with regular stereo audio and an experimental group who watched films with binaural audio. Data collection techniques were carried out through questionnaires filled out by participants after watching the film, as well as physiological measurements such as heart rate and galvanic skin response to assess the level of tension and emotional involvement. Data analysis was carried out using statistical tests to compare differences between the two groups. The results showed that the group watching with binaural audio experienced a higher level of immersion compared to the control group, indicated by higher questionnaire scores and more intense physiological responses. In conclusion, binaural audio technology significantly increases audience immersion in horror films, which could have a positive impact on the film industry in creating more immersive and engaging viewing experiences.
Copyright (c) 2025 I Wayan Nain Febri (Author) https://creativecommons.org/licenses/by-sa/4.0