Live Commerce and ’Cozy Aesthetic’: Marketing Communication Strategies for MSMEs in Building Digital Loyalty. Journal of Dialogos, [S. l.], v. 3, n. 1, p. 11–20, 2026. DOI: 10.62872/xdcgdf02. Disponível em: https://ejournal-nawalaedu.com/index.php/JOD/article/view/2420. Acesso em: 27 feb. 2026.